In a historic event for the world of sports and technology, Ferrari and HP Inc. have announced a long-term collaboration that renames the Formula 1 team as Scuderia Ferrari HP. This agreement marks a milestone in the industry by combining Ferrari’s excellence in motorsport with HP’s technological innovation, highlighting a shared commitment to sustainability and advanced technology.
Under this new title, Ferrari will incorporate cutting-edge HP technology, including adaptive PCs, collaboration devices, and printing capabilities, aiming to accelerate performance both on and off the track. This agreement also extends to Ferrari’s eSports teams and the driver academy series, demonstrating the integration of technology in all facets of their operation.
The HP logo will debut on the cars from Maranello at the Miami Grand Prix, scheduled from May 3rd to 5th, where the team will compete for the first time under the new name. Additionally, the rebranding will be reflected in the activities of the Scuderia Ferrari Esports team and in the F1 Academy car driven by Maya Weug.
The collaboration between HP and Ferrari will not only focus on enhancing performance through technology but will also expand educational initiatives within their teams and communities, aiming to make a lasting impact for future generations.
Benedetto Vigna, CEO of Ferrari, and Enrique Lores, CEO of HP Inc., have expressed their excitement for this partnership, emphasizing the shared values between both companies, including excellence, innovation, and a commitment to a sustainable future. This agreement is not only promising for the technological and sporting evolution of Ferrari but also provides HP with a unique platform to expand its influence to new audiences and markets.
Both leaders will be present at the Miami Grand Prix to unveil the new Scuderia Ferrari HP image, officially marking the beginning of this exciting chapter. The collaboration is set to be a catalyst for growth and innovation, positioning both giants at the forefront of their respective sectors.
Photos: HP and Ferrari.