An OMV (Virtual Mobile Operator) is a telecommunications company that does not have its own frequency spectrum concession or network to offer mobile phone and Internet services. Instead, it leases the network of large operators to provide services to users. This business model has allowed for the proliferation of various alternatives in the Spanish market since the liberalization of the sector in 2006.
Types of Virtual Operators
There are two main types of OMV:
OMV created by traditional operators: These are low-cost second brands managed by traditional operators that use their own network. Examples include O2 and Lowi.
Independent OMV: They do not belong to large operators, but they lease their network to offer services. Their autonomy allows flexibility in prices and plans. Some, like Ion Mobile from Grupo Aire Networks.
In addition, depending on their infrastructure, OMVs are divided into:
Service provider OMV: They completely lack network infrastructure and only produce SIM cards with their brand.
Complete or Full MVNO OMV: They have certain technical infrastructure such as GSM location registers or mobile switching centers, which gives them greater flexibility.
Operation of OMV
The operation of OMV is based on contractual agreements with Mobile Network Operators (MNOs). These agreements allow OMV to offer services without having to invest in network infrastructure, achieving competitive prices and flexibility in service plans. The benefits for MNOs include generating additional revenue and reaching specific market segments.
Advantages of OMV
OMV offer several advantages, such as:
Lower prices: By not maintaining network infrastructure, operating costs are lower.
Flexibility: They offer plans without commitment and customization options.
Personalized customer service: Many stand out for more accessible and personalized attention.
Focus on niche markets: They design services for specific segments, such as young people, tourists, and particular demographic groups.
Coverage of an OMV
The quality of an OMV’s coverage depends on the MNO with which it has an agreement. Coverage and service quality are usually comparable to that of traditional operators, although OMV may have limitations in cases of extreme saturation.
OMV Plans and Rates
OMV offer a variety of economical and flexible plans, both prepaid and postpaid. These plans may include unlimited calls, text messages, and data, as well as personalized options to meet specific user needs.
Which Virtual Mobile Operator to Choose?
When choosing an OMV, it is important to consider network coverage, device compatibility, monthly data and minute consumption, and additional services such as 5G, VoLTE, or VoWiFi. Make sure to know the operator that provides the network to evaluate the quality and stability of the connection.
In summary, OMV represent a viable and economical option in the telecommunications market in Spain, offering competitive and personalized services through the rental of networks from large operators. Choosing the right OMV depends on individual needs and the coverage provided by the underlying network.