VIKO, the Digital Business Factory with over 25 years of experience in creating and growing digital businesses, has announced the acquisition of Socialmood, a creative agency based in Madrid that specializes in brand strategy, integrated campaigns, and distinctive content. This move is part of VIKO’s inorganic growth strategy and allows the company to enhance its creative capabilities by integrating a new key asset into its network of specialized companies.
Founded in 2008 by Lucas García, Socialmood has established itself as one of the most relevant agencies in the sector due to its focus on strategic creativity grounded in authenticity and differentiation. With this acquisition, VIKO strengthens its value proposition by adding talent and vision in areas such as data intelligence, artificial intelligence, performance, digital commerce, training, and talent development.
Despite being integrated into the VIKO ecosystem, Socialmood will continue to operate under its own brand, team, and leadership from Madrid, maintaining its operational independence while actively collaborating with other companies in the group. This approach allows the agency to preserve its identity while fostering the generation of synergies and new opportunities for its clients.
The acquisition of Socialmood marks VIKO’s third consecutive acquisition in the last three years, following the addition of Optopus in 2023—specialized in digital shelf—and IDE360 in 2024, a marketing consultancy focused on the pharmaceutical sector.
“Our growth model combines operational strength with a long-term vision. We aim to integrate companies with talent, specialization, and compatible culture. With Socialmood, we expand our creative capacity, aligning with our ambition to continue growing profitably and sustainably,” says Rubén Ferreiro, president of VIKO.
In a context marked by the consolidation of agencies and consultancies aiming to provide comprehensive solutions to increasingly demanding brands, VIKO’s strategy responds to a clear vision: to build a flexible, scalable structure that makes a real impact at every stage of digital business. The inclusion of Socialmood addresses the growing market need for creative partners capable of working from strategy to activation, without sacrificing differentiation or rigor in execution.
“To compete, it’s becoming more important to stand out. Integrating into VIKO allows us to grow without losing our essence, combining capabilities while maintaining our identity,” explains Lucas García, founder of Socialmood.
Socialmood is joining VIKO to enhance the creative aspect of its offerings, adding value in areas such as brand narrative, creative conceptualization, and special actions and campaigns. Its style and methodology, based on a strategic vision of creativity, perfectly complement the rest of the operational ecosystem.
VIKO operates under a logic of connected specialization, where each unit contributes specific expertise but shares a common culture geared towards operational excellence, innovation, efficiency, and scalability. The current ecosystem comprises Elogia (Full Digital Commerce), Kraz (consulting in applied artificial intelligence for marketing), Candee (selection and development of digital talent), Elev8 (custom digital training for companies), Marketing4eCommerce (a reference medium and specialized community in e-commerce), Optopus (digital shelf solutions), Kaibos (creation and launch of native brands on Amazon), and now, Socialmood.
VIKO’s strategy extends beyond financial growth. Its corporate social responsibility unit, OZONO by VIKO, has recently been selected as a finalist in the Hiili Awards 2025 in the category of Best Initiative in Online Advertising, alongside global leaders such as Google and IPG Mediabrands. This nomination recognizes its sustainable digitalization proposal, focused on reducing the environmental impact of digital advertising campaigns, and consolidates its profile as a competitive player from the perspective of purpose and ethical innovation.
Additionally, VIKO maintains an active market analysis strategy to identify new complementary growth opportunities.
“We are exploring new opportunities in complementary areas,” adds Ferreiro. “We are looking for talent, technology, and compatible culture. Our goal is not to grow by volume, but to solidify a structure capable of supporting the most demanding brands across all fronts of modern digital marketing.”