ViewLift, a leading provider of digital solutions for content owners, has announced the launch of two new AI-based products that promise to redefine how media companies, sports organizations, and streaming platforms interact with their audiences and manage their operations: ViewLift Data Insights Pro™ and ViewLift FanAssist AI™.
Real-Time Intelligent Analytics: Data Insights Pro™
The ViewLift Data Insights Pro™ tool acts as a virtual analyst available 24/7. With its conversational design, it allows content executives to receive personalized daily summaries on key metrics such as audience, revenue, and viewing behavior, and to conduct additional inquiries via text messages.
Rick Allen, CEO of ViewLift, emphasized that this solution aims to "democratize data and turn it into actionable insights immediately," providing operational clarity in minutes instead of days.
Multilingual AI Customer Support: FanAssist AI™
On the other hand, ViewLift FanAssist AI™ is introduced as an automated support solution that responds to user inquiries in multiple languages and channels. Integrated with companies’ ticketing systems, it categorizes requests, proposes responses using an AI-based decision engine, and automates the execution of repetitive tasks.
One of its main success stories has been in the sports sector, where it helped a major streaming platform reduce support tickets by 90% during live events with millions of simultaneous viewers, effectively managing complex questions in multiple languages and ensuring an uninterrupted experience.
Content Personalization with Google Vertex AI
These tools are complemented by the integration of Google Vertex AI, used to power a highly personalized content recommendation engine. By utilizing behavioral metadata and machine learning, platforms employing ViewLift technology can provide individualized suggestions in real-time, enhancing user retention and extending viewing time.
Smarter and More Profitable Streaming
With these innovations, ViewLift reinforces its commitment to intelligent transformation of the OTT ecosystem. In a context where scalability, personalization, and real-time analysis are key, the company seeks to help its clients improve user engagement, optimize operational resources, and maximize their revenue.
About ViewLift
ViewLift is a technology company specializing in digital content distribution solutions for live and on-demand services. With its own cloud infrastructure, it provides comprehensive services for content management, multi-platform distribution, monetization (AVOD, SVOD, TVOD, and hybrids), and analytics for major sports and media brands like NHL, LIV Golf, NBC, and Kroenke Sports & Entertainment, among others.