In a key strategic move for its expansion and diversification, MásOrange has announced the appointment of Víctor del Pozo, former CEO of El Corte Inglés, as its new Chief Innovation, Alliances, and New Services Officer. This announcement not only marks a significant milestone in Del Pozo’s career but also underscores MásOrange’s ambition to lead the telecommunications market with a renewed and expansive vision.
Del Pozo, who has had a remarkable career at El Corte Inglés, joins MásOrange with the challenge of expanding the company’s service portfolio and strengthening its innovation capabilities. Under his leadership, MásOrange expects to introduce advanced services that go beyond traditional telecommunications, such as green energy, consumer financing, insurance, and alarm systems, to meet the growing demands of a constantly changing market.
A New Role for New Challenges
Del Pozo’s role at MásOrange is a specific creation that reflects the company’s need to adapt and respond to the rapid transformations in the technology sector. His mission will be to lead innovation and forge strategic alliances that expand the company’s reach and improve service offerings to corporate and governmental clients.
With his experience at El Corte Inglés, Del Pozo is recognized for his ability to lead large teams and develop strategies that result in significant and sustainable growth, skills that will be crucial in his new position. Additionally, his time at the Research and Knowledge Transfer Institute of the Proeduca Educational Group, where he acquired specific knowledge about innovation and technology, will complement his role at MásOrange.
Expanding Horizons at MásOrange
Del Pozo’s arrival coincides with a crucial period for MásOrange, which recently merged with MásMóvil, consolidating its position in the Spanish market. The merger not only expands MásOrange’s customer base but also increases its responsibility to innovate and offer services that retain and satisfy a broader spectrum of consumers.
Del Pozo’s initial focus will include expanding MásOrange’s digital service offerings, ensuring that the quality and usability of new products meet the expectations of the most demanding customers in the market. Additionally, his strategy to establish alliances with some of the most relevant companies worldwide will ensure that MásOrange remains at the forefront of developing advanced technological solutions.
Expectations and Future
With a significant investment budget and the challenge of improving the company’s EBITDA, Del Pozo’s leadership will be decisive in defining the future of MásOrange. His ability to integrate innovations and expand the service base will be crucial for MásOrange to not only compete but lead in an increasingly integrated and sustainable technological solutions-oriented market.
The business and technology community will be closely watching how Del Pozo adapts his extensive retail sector experience to the dynamic challenges of the telecommunications world, hoping that his leadership translates into tangible success for MásOrange and its stakeholders.