Donald Trump’s decision to push the term “Super Intelligence” (SI) instead of “Artificial Intelligence” (AI) has triggered a wave of domain registrations using the .si extension, which belongs to Slovenia. Investors and speculators are rushing to register thousands of addresses in hopes of reselling them to tech companies, in a scramble reminiscent of the boom in Anguilla’s .ai domains during the rise of generative artificial intelligence. The frenzy intensified after the executive order the US president signed on September 29, 2026.
The .si domain rush in 20 seconds
- Trump wants the US federal government to use “Super Intelligence” instead of “Artificial Intelligence” wherever legally possible.
- The .si extension, assigned to Slovenia, has seen an extraordinary surge in registration requests.
- On September 30, around 11,000 new domains were registered, according to industry figures.
- Investors from different countries are buying addresses to protect brands or resell them.
- Whether this bet pays off will depend on SI becoming an established tech term that generates real commercial demand.
The phenomenon shows just how much a political decision can create unexpected opportunities in the domain name market. The .si extension officially identifies Slovenia, but its two letters match the initials of “Super Intelligence,” the term Trump is trying to popularize within the US government.
The coincidence has sparked interest among buyers who expect tech companies, software developers, and digital service providers to want to acquire addresses tied to the new terminology. However, registering a domain does not guarantee that a company will be interested in buying it or that its price will rise.
From 3,500 monthly registrations to thousands of domains a day
The growth in requests has been especially striking for its speed. According to figures published by the industry and reported by international tech media, the Slovenian registry was handling about 3,500 new registrations during August 2026. After Trump’s announcement at the United Nations and the subsequent executive order, the pace shifted to thousands of registrations a day.
On September 30, one day after the order was signed, the registry recorded around 11,000 new .si domains, according to figures reported by TechCrunch. Hosting platform Hostinger also detected an extraordinary increase among its customers, with thousands of registrations a day during the first days of October.
The figures vary depending on the source, the period analyzed, and the registrar. For that reason, numbers from a single commercial platform should not be confused with the total number of domains registered in Slovenia. Even so, the different measurements agree that demand grew far beyond its usual pace.
The trend was already visible before Trump signed the executive order. His speech to the United Nations General Assembly on September 22 had already put the phrase “Super Intelligence” at the center of the tech and political debate.
The president argued that the word “artificial” could convey a sense of falseness and said the United States would begin using the new term in official documents. A week later, the executive order formalized that preference for the federal executive branch, wherever legally possible.
The measure’s scope has limits. It does not require private US companies to change their products, brands, or commercial vocabulary. Nor does it mean the scientific community has adopted “Super Intelligence” as a general replacement for artificial intelligence.
That distinction is crucial for those buying domains speculatively: the term may gain traction in political communication without ever displacing the names used by the industry.
Speculators are chasing the next million-dollar domain
The domain market has functioned for years as a speculative investment space. Buyers register addresses they consider attractive for their brevity, memorability, or ties to a tech trend. They can then use them in their own projects, hold them to protect a brand, or try to sell them to third parties.
The rise of the .ai extension offers a precedent. Although it belongs to Anguilla, a British overseas territory in the Caribbean, it has become a widely used extension among artificial intelligence companies. The international popularity of those domains has generated revenue for the territory and resale opportunities for their owners.
Now some investors are hoping .si will follow a similar trajectory. The difference is that the Slovenian extension had not been widely associated with the tech industry before the political push for the term “Super Intelligence.”
Commercial registrars have detected purchases of short names and combinations tied to companies, technology, and digital services. However, not all registered domains are directly linked to artificial intelligence. A significant share of registrations show no clear thematic category, according to data released by Hostinger.
This suggests the phenomenon includes both companies seeking to protect their digital identity and investors trying to get ahead of possible future demand.
The risk is clear: many of these domains may never find a buyer. Their value will depend on companies adopting the SI term, on real brand conflicts or needs arising, and on buyers being willing to pay for an address that has already been registered.
There are also legal limits. Registering a name similar to that of a known company does not automatically grant rights to its brand. In certain cases, a trademark holder can turn to dispute-resolution mechanisms if it believes a domain was registered in bad faith.
Slovenia gains visibility, but the business case isn’t guaranteed
For Slovenia, the surge in registrations represents an opportunity for greater international visibility for its national extension. The country, with a population of roughly 2.1 million, manages a domain that is now showing up in searches related to one of the biggest tech debates in the United States.
The body that runs the Slovenian registry has nonetheless warned that the growth should not be attributed solely to Trump’s statements. An upward trend already existed before his speech, although international attention coincided with an extraordinary spike.
The market for country-code domains depends on registration conditions, fees, eligibility rules, and international demand. In the case of .si, the ability to register addresses from outside Slovenia makes it easier for foreign buyers to take part in the trend.
The comparison with Anguilla is tempting, but it does not guarantee equivalent results. The .ai domain has benefited from years of growth tied to an industry that uses those two letters as a common shorthand for “artificial intelligence.” SI, by contrast, still depends largely on a political initiative whose reach beyond the US administration remains uncertain.
The .si domain rush thus leaves an underlying economic question: if the term “Super Intelligence” becomes established in the market, some early registrations could gain value. If the industry keeps using AI as the dominant term, a large share of the speculative purchases could end up with no return.
Frequently asked questions
What does the .si domain mean?
It is the country-code internet extension assigned to Slovenia. Its coincidence with the initials of “Super Intelligence” has sparked interest from investors and tech companies.
Why have .si domain registrations increased?
The increase coincides with Donald Trump’s decision to push the term “Super Intelligence” in US federal government documents. Some buyers expect companies to want to use those initials in their brands and services.
Are companies required to replace AI with SI?
No. The executive order affects how the US federal executive branch uses the terminology, within legal limits. It does not generally require private companies to change their names or products.
Can you make millions reselling .si domains?
There is no guarantee. Resale prices depend on finding interested buyers, and many domains registered for speculative purposes may generate no income at all.
