Personal computing is undergoing one of its biggest transformations since the advent of graphical interfaces and constant internet connectivity. The rise of AI PCs—personal computers integrated with artificial intelligence capabilities—is marking a turning point in how we interact with our devices and how companies design workflows.
AMD, a key player in this shift, has outlined in a new whitepaper how the adoption of AI-powered PCs is rapidly growing and the role processors like Ryzen™ AI PRO and Ryzen™ AI Max PRO will play in this new ecosystem. Since launching its first processors with integrated NPU (Neural Processing Unit) capable of executing up to 10 TOPS (trillions of operations per second) in 2023, the evolution has been meteoric: in 2024, that number increased fivefold to 55 TOPS with XDNA™ 2 architecture. By 2025, the new Ryzen AI Max PRO processors have taken it further, enabling language models to run directly on the device with up to 96 GB of unified memory dedicated to graphics and AI processing.
### Beyond Performance: A New Vision for the PC
But aside from technical specs, the key question is: how does this translate into real benefits for users and businesses?
The answer partly comes from the recent Gartner report, which classifies AI projects into three main categories:
– Defend: tools that improve individual productivity, such as writing assistants or basic automation. Their value is more perceived through user experience than measurable metrics.
– Extend: team or department-level implementations aimed at improving specific KPIs. These are measurable, scalable, and provide clear ROI.
– Upend: radical initiatives seeking to reinvent processes or create new business models from scratch. Their impact can be enormous, but they also carry greater uncertainty.
AI PCs are an ideal platform to deploy these initiatives in all their forms. Thanks to their local computing capabilities, they enable faster, more secure, and efficient execution of AI models without always relying on the cloud. This not only optimizes costs and response times but also enhances data sovereignty in sensitive sectors like healthcare, finance, or public administration.
### AMD Opts for a Complete and Professional Ecosystem
One distinguishing element of AMD compared to other hardware manufacturers is its comprehensive approach: from personal computers to data center servers, including desktops and workstations. Its line of processors—Ryzen PRO, Ryzen AI PRO, and Threadripper PRO—not only deliver power but also include professional technologies such as:
– AMD PRO Security: hardware-based security with features like real-time encryption and secure boot.
– PRO Manageability: multi-platform remote management tools.
– PRO Business Ready: 24 months of planned availability and 18 months of software stability, ideal for business cycles.
According to Principled Technologies tests, systems with AMD processors complete tasks up to 41% faster than competitors. Additionally, a study by Signal65 estimates that large enterprises could save up to $50 million in labor and equipment acquisition costs during the first year by adopting devices with Ryzen AI Series, just in daily productivity tasks.
### A Transition Driven by Windows 10 Support Ending
On October 14, 2025, Microsoft will end support for Windows 10. For many organizations, this milestone will act as a catalyst to renew their IT infrastructure. It’s the perfect opportunity to adopt AI-powered PCs that, besides meeting the requirements of the new operating system, offer advanced capabilities for the years ahead.
Processors like Ryzen AI PRO 300 Series and Ryzen AI Max PRO, with up to 50 TOPS NPU, are specifically designed to facilitate this transition without sacrificing performance, efficiency, or security. They incorporate hybrid architectures combining traditional processing, advanced graphics, and AI acceleration—a combination that allows running language models, generative applications, and automation tools directly on the device.
### The Future Is Local, Intelligent, and Efficient
Far from being a passing trend, AI adoption in PCs represents a structural shift in the tech industry. AMD emphasizes that it’s not just about “adding AI” to computers, but fundamentally redefining the computing architecture so that AI capabilities are native, efficient, and scalable.
This is akin to the leap from command-line interfaces to GUIs, or the explosion of internet connectivity in homes. With the advent of more compact generative models, local assistants, and professional applications optimized for NPUs, AI PCs will become increasingly essential in the daily life of the modern user.
With a proposal combining performance, security, and a long-term vision, AMD aims to lead this transformation—offering an ecosystem prepared for today and oriented toward tomorrow.
Because the future of the PC is no longer just personal—it’s intelligent too.
