On July 10, 2024, Telefónica announced an update to its artificial intelligence (AI) principles, reaffirming its commitment to ethical and responsible use of this technology. The company, a pioneer in establishing ethical principles for AI in 2018, has decided to update these guidelines to adapt to the new challenges and opportunities posed by technological evolution and the current regulatory environment.
Why Update the AI Principles
Since the initial publication of its AI principles in 2018, Telefónica has worked tirelessly on their practical implementation. With technological advancements and the advent of generative AI, as well as the entry into force of the European AI Regulation, the company has identified the need to update and deepen the definition of its principles. This update also responds to the growing importance of sustainability and a commitment to environmental protection.
Updated AI Principles
1. People-Centered AI: Telefónica is committed to ensuring that AI respects and promotes human rights, preserving the dignity and integrity of individuals. The company will work to protect vulnerable groups and prevent negative impacts, ensuring that human agency and oversight remain essential to guarantee autonomy and freedom of decision-making.
2. Transparent and Explainable AI: To increase user trust, Telefónica will promote the transparency and explainability of AI models, ensuring that people know when they are interacting with AI.
3. Fair and Inclusive AI: The company is committed to ensuring that AI makes fair and reliable decisions, minimizing biases and avoiding any form of discrimination.
4. Privacy-Respecting and Secure AI: Telefónica will continue to respect the right to data protection and privacy, working to ensure robust and secure AI systems.
5. AI with Responsibility and Accountability throughout the Value Chain: Responsibility and accountability are irreplaceable. Telefónica will work to ensure traceability of decisions throughout the value chain, including partners and third parties.
6. AI Committed to the Environment: A new addition in this update, this principle promotes AI as a tool to preserve the environment and drive sustainability, committing to assess and minimize the environmental impact of its AI operations.
Implementation of the AI Principles
Telefónica has developed a series of mechanisms and tools to facilitate the implementation of these principles in its operations:
AI Governance Framework: Establishes the responsibilities and roles of different areas and business units involved in the AI life cycle.
Expert Group: Monitors and advises on compliance with the principles and resolves potential ethical dilemmas.
AI Champions: Experts who oversee the responsible use of AI in their respective areas and promote a culture of responsible AI.
Methodological Guides and Technical Tools: Provide criteria and resources for the ethical design, development, and evaluation of AI.
Training and Awareness: Foster a culture and competency in ethical AI among employees and collaborators.
Dialogue and Collaboration: Promote the exchange of best practices and learning with other stakeholders in the AI ecosystem, such as regulators, academics, and social organizations.
With the update of its artificial intelligence principles, Telefónica reaffirms its leadership and commitment to the ethical and responsible use of AI. These renewed principles not only reflect accumulated experience and technological advancements but also incorporate a strong commitment to environmental sustainability. Telefónica positions itself as a company that not only seeks to innovate but to do so in a way that contributes to the well-being of society and sustainable progress.