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Madrid was the setting for the Skyline Cloud Forum, an event organized by Grupo Aire, where experts in technology, artificial intelligence (AI), and cloud computing gathered on March 13th. During the day, industry leaders discussed the impact of generative AI on business, investment opportunities, and future trends in advanced computing.
From the outset, the speakers emphasized how generative AI is redefining sectors such as marketing, logistics, security, and investment. “We are at a turning point where generative AI is not only transforming business models but also how we work and make decisions,” stated Ángel Blancas, CPO of Grupo Aire, during the opening of the event.
AI and the Cloud in Business Transformation: The Esade Vision
The forum kicked off with a presentation by Esteve Almirall, a professor at Esade Business School, who provided a detailed perspective on the impact of AI and the cloud on corporate transformation, with a particular emphasis on Europe’s role in this new technological paradigm.
One of the main points he addressed was the growing technological gap between Europe and the United States. While in 2013 European GDP represented 90% of that of the U.S., by 2022 this ratio fell to 23% below the level of the U.S., indicating a loss of competitiveness. Almirall argued that this lag is not due to a lack of innovation or talent, but rather a static industrial structure that has created a vicious cycle of low investment and limited technological adoption. In his analysis, he highlighted that while the U.S. has been able to advance due to its ability to recombine technologies and scale business models, Europe remains trapped in a fragmented innovation model.
From this perspective, he stressed that the true engine of progress does not lie solely in developing proprietary technology but in the ability to integrate and use global innovation. Almirall emphasized that adoption is what truly transforms businesses, not just possessing technology. “Science is global and free, but adoption is what makes the difference. The key lies in the combination of technologies and in companies’ ambition to integrate them on a large scale,” he stated.
Manus: An AI that Transforms Industries
To illustrate the potential of generative AI in decision-making, Almirall spoke about Manus, an AI agent designed to optimize talent selection and decision-making in the real estate market. This system uses advanced language models to analyze resumes, filter candidates, and improve accuracy in hiring processes, reducing time and operational costs.
Moreover, Manus is not limited to the human resources sector. Its ability to analyze data and generate predictions makes it a key tool in sectors such as real estate, where it can assess market variables, price trends, and investment viability with unprecedented precision.
The Esade professor concluded his presentation with a clear message: Europe must act quickly to avoid losing its position in global technological development. AI and the cloud offer immense opportunities, but they will only be leveraged by organizations that adopt a strategic and global vision for their implementation.
The Future of AI Investment: Kibo Ventures
The second panel of the Skyline Cloud Forum was led by Juan López, Director of Investments at Kibo Ventures, who highlighted the rise of generative AI and the need not only to generate value but also to capture it efficiently.
López presented key figures on the sector’s growth: in 2010, cloud computing generated $6 billion, while in 2024 it reached $400 billion. However, the true impact will come with AI applied to business services, where large language models (LLMs) are transforming key sectors.
Challenges and Opportunities in AI Investment
The current challenge, according to López, is the scalability and profitability of AI. While there are numerous competing models, few will manage to differentiate themselves and sustain their value in the long term. Additionally, the advancement of open-source projects, such as DeepSeek, is intensifying competition.
In this context, López introduced Manus, which he described as “the first universal AI agent capable of executing projects from start to finish,” a clear example of the potential of AI to automate complex business processes.
Where AI Investment is Heading
López concluded by noting that the key to AI investment will lie in specialized applications with high returns on investment in sectors such as legal automation, cybersecurity, customer support, and data management. According to his forecasts, the market is not waiting, and AI will continue to grow at scale, consolidating itself as the greatest technological revolution of our era.
NVIDIA: Leading the AI Revolution
The third session was led by Javier Sánchez Rojas, Senior Regional Sales Manager of NVIDIA for Spain and Portugal. Although his presentation was not published, attendees were able to learn firsthand how NVIDIA is driving the AI revolution with its GPUs and advanced accelerated computing models.
The executive explained that the future of AI will depend on companies’ ability to integrate hardware and software infrastructure efficiently. He highlighted that the combination of high-performance GPUs with generative AI models is enabling unprecedented advances in sectors such as healthcare, engineering, and entertainment.
Sánchez Rojas also emphasized the role of DeepSeek and other open-source models, which are democratizing access to advanced AI and enabling more companies to develop innovative solutions without relying on proprietary technologies.
AI Applied to Logistics: LIS Data Solution Case
In the fourth presentation, Alberto Monge, CTO and co-founder of LIS Data Solution, showcased practical applications of AI in the logistics sector. He explained how tools based on machine learning and predictive analysis are optimizing transport, inventory management, and strategic decision-making within companies.
Monge presented success stories where the combination of AI and cloud computing has led to reduced operational costs and improved distribution efficiency. “The key is to transform data into strategic decisions that create real impact on businesses,” he stated.
Cybersecurity and Threat Prediction with AI: Securitas’ Approach
The final presentation was by Gracia Sánchez-Vizcaíno, Regional CIO for Spain and LATAM at Securitas, who explained how the combination of AI and cloud computing is revolutionizing corporate security. In her presentation, she described how the company has adopted a proactive approach, using AI models for threat detection and prediction.
According to Sánchez-Vizcaíno, Securitas is implementing real-time data analysis systems to anticipate security incidents before they occur. She also highlighted the importance of a robust cloud infrastructure to manage large volumes of information without compromising data security or privacy.
Conclusion: Generative AI, An Unstoppable Trend
The Skyline Cloud Forum 2025 made one central idea clear: generative AI is not a passing trend, but a technology that is shaping the course of digital transformation across multiple sectors. From investment in infrastructure to the automation of critical processes, the combination of AI and cloud computing is redefining the rules of the game.
The event also highlighted that the challenge lies not only in adopting these technologies but in developing effective strategies to maximize their impact. Companies that successfully integrate generative AI into their business models will not only optimize their efficiency but will also be better prepared for the future.
In the words of David Carrero, Co-founder of Stackscale, who attended the event, he emphasizes the importance of maintaining an updated view of all the steps that artificial intelligence teaches us daily, especially focusing on the development of entirely private cloud infrastructure to preserve our data sovereignty and leverage the advantages of AI with open-source technology.
The Skyline Cloud Forum reaffirmed that AI is not just a tool for the present, but key to future competitiveness.