In a significant advancement for personalization and integration of artificial intelligence (AI) in customer relationship management (CRM) applications, Salesforce has announced the launch of Einstein 1 Studio. This innovative suite of low-code tools enables Salesforce administrators and developers to customize and embed AI in every Salesforce application and workflow, including Einstein Copilot, the AI conversational assistant for CRM.
Einstein 1 Studio deeply integrates with Salesforce’s Data Cloud, making it easy to unify and unlock trapped data and provide AI models with a comprehensive understanding of customer data and metadata. In addition, new AI courses on Trailhead, such as Einstein Copilot and Prompt Builder, offer professional paths and skills for over 6 million Trailblazers on Salesforce’s free online learning platform.
A Comprehensive Tool for the AI Era in CRM
With the implementation of generative AI in business operations facing critical challenges, 90% of IT professionals indicate that generative AI has forced them to change how they implement and use new technology. They require intuitive user interfaces, AI models suitable for their use cases, and access to trusted customer and business data to underpin AI models and ensure accurate and relevant outputs.
Salesforce’s Einstein 1 Studio, built on the Einstein 1 platform, integrates user interface, a variety of AI models, and data into a single metadata-based platform. This enables low-code and no-code customization of Einstein Copilot, as well as the building and modification of embedded actions and promotions that seamlessly connect with AI models in the workflow of each Salesforce application.
Empowering Productivity and Customer Experience with AI
Einstein 1 Studio includes tools such as Copilot Builder for creating custom AI actions, Prompt Builder for building and triggering personalized promotions in the workflow, and Model Builder for building or importing a variety of AI models. This allows businesses to deliver trusted AI experiences tailored to the needs of their customers through the Einstein 1 platform.
Trust and Security in AI Implementation
The Einstein Trust Layer ensures that companies can deploy AI on their terms without compromising security or compliance standards. Features such as customer-configured data masking and an audit trail enhance control and transparency in AI use.
Innovation in AI Skills Training
Salesforce Trailhead launches new AI-focused courses, enabling administrators and developers to enhance their AI skills with a focus on Einstein Copilot and Prompt Builder. This empowers Trailblazers to lead the AI revolution in their organizations.
Accessibility and Global Availability
Einstein 1 Studio is now globally available, with Prompt Builder and Model Builder already in general use, and Copilot Builder in beta. It supports data residency in the United States and the English language, with plans to expand language and region support in the near future.
The introduction of Einstein 1 Studio by Salesforce marks a milestone in the development of AI-driven CRM applications, democratizing AI app development and unleashing a new wave of innovation that will transform workflows and enhance human capabilities across all functions and teams.