Ramon Martin Takes Over Operations at Ricoh Europe

Ricoh has appointed Ramon Martin as the new Chief Operating Officer of Ricoh Europe, a move aimed at accelerating the company’s transformation into a digital services integrator across the continent. The executive, previously CEO of Ricoh Spain and Portugal, will combine his new European responsibilities with his ongoing leadership of the Iberian business, a role he has held since 2016.

This appointment comes at a pivotal time for Ricoh, a company historically associated with printing and document management, which in recent years has expanded into cloud, cybersecurity, process automation, artificial intelligence, and workplace solutions. Martin’s new European focus will be centered on operational efficiency, sustainable growth, and enhancing the customer experience across various markets.

A Key Appointment for Iberia

Ramon Martin’s selection reinforces the role of the Iberian organization within Ricoh’s European strategy. Under his leadership, Ricoh Spain and Portugal have developed a model increasingly oriented toward digital services, supported by three main business lines: Cloud & Cyber, Digital Workplace, and Process Automation.

In his new role, Martin will be responsible for driving Ricoh’s transformation plan in Europe, with a particular focus on the Intelligent Work vision—an overarching concept the company uses to describe its approach to helping organizations work smarter, more connected, and more sustainable through technology, processes, and talent.

The reorganization also involves structural changes in Iberia. José Tamajón, the current head of Large Accounts in Spain, will assume the role of Country Manager for Ricoh Spain and report directly to Ramon Martin. In Portugal, Marcos Sanz, the company’s finance director in Spain, will manage his current responsibilities alongside his new role as Country Manager for Ricoh Portugal.

This distribution allows Ricoh to maintain leadership continuity in Iberia while strengthening European coordination. For a company operating across numerous markets, operational execution is increasingly critical: customers seek integrated modernization projects in technology, security, automation, and workspace management, not just isolated equipment or services.

From Printing to Digital Integrator

Ricoh remains a brand associated with printing and document management, but its current business scope extends far beyond. The company positions itself as a global workplace transformation partner, present in over 190 countries and regions, with headquarters in Tokyo. Its evolution mirrors a broader industry trend: traditional hardware manufacturers have had to expand their services into higher-value areas.

Ricoh’s strategy revolves around three core areas. Cloud & Cyber encompasses data centers, cloud solutions, cybersecurity, and artificial intelligence. Digital Workplace includes office, commercial, and industrial printing, along with workplace solutions. Process Automation covers document management, application modernization, and digital experience enhancement.

This diversification explains the rationale behind the appointment. Ricoh’s transformation in Europe is not just about selling new solutions but coordinating operations, delivery, technical capabilities, channels, recurring services, and client relationships. The COO plays a vital role in this phase by linking strategy with execution.

Ricoh also benefits from a strong presence in Iberia. For over four decades, it has maintained headquarters in Sant Cugat del Vallès, Madrid, and Vila Nova de Gaia, along with 17 regional offices, 2,200 professionals, 100 distributors, and 15,000 customers. Its Iberian turnover reaches €360 million, within a group that reported global sales of 2.608 trillion yen (about $16.4 billion) for its fiscal year ending March 2026.

The European Challenge: Services, AI, and Workplace

Martin’s appointment comes amidst a redefining of the workplace market. Companies are reassessing hybrid environments, endpoint security, document automation, data management, and the practical application of artificial intelligence within internal processes. In this context, Ricoh aims to position itself as a strategic partner capable of integrating multiple technology layers, beyond just printing or document management.

Artificial intelligence is becoming a key cross-cutting element. It can be applied to document classification, workflow automation, internal support, data analysis, cybersecurity, or administrative process improvement. However, to deliver value, AI must be integrated with existing systems, security policies, and actual working practices. This is an area where integrators like Ricoh seek differentiation.

Cybersecurity is another focus. As hybrid work models proliferate and cloud applications multiply, organizations need to protect identities, devices, data, and processes. Ricoh’s Cloud & Cyber division is well-positioned to support this shift, especially for organizations seeking providers capable of ongoing management with local proximity.

Process automation completes the third pillar. Document management, historically one of Ricoh’s strengths, is now a gateway to broader digitalization projects, application modernization, and digital experience improvements. The challenge lies in moving from isolated solutions to platforms that reduce manual work and connect departments.

Leadership changes do not instantly alter Ricoh’s position in Europe, but they set a strategic direction. The company aims to accelerate its evolution as a provider of digital services and reinforce a value-driven, efficiency-oriented, customer-centric model. Choosing a leader from Iberia suggests that the experience gained in Spain and Portugal will be influential during this phase.

For the Spanish tech market, this appointment is also positive. An executive from the Iberian organization will take on European responsibilities at a global company. In an industry where many decisions are made outside Spain, such moves boost the visibility of local leadership talent and its capacity to influence international strategies.

Ricoh now faces the challenge of proving that its transformation is more than just words. Competition in digital services is fierce, with consultancies, integrators, hardware manufacturers, cloud providers, and cybersecurity specialists all vying for space. Success will depend on combining deep customer knowledge, operational capability, and a coherent offering across cloud, automation, security, and workplace solutions.

Frequently Asked Questions

Who is Ramon Martin?

Ramon Martin has served as CEO of Ricoh Spain and Portugal since 2016 and has now been appointed as the new COO of Ricoh Europe. He will manage both roles simultaneously.

What is the purpose of his appointment?

Ricoh aims to strengthen its European transformation as a provider of digital services, focusing on operational efficiency, sustainable growth, customer experience, and Intelligent Work.

What changes will occur in Ricoh Iberia?

José Tamajón will assume the role of Ricoh Spain’s Country Manager, while Marcos Sanz will continue his current financial responsibilities in Spain alongside his new role as Ricoh Portugal’s Country Manager.

What are Ricoh’s main business areas?

Ricoh’s activities are structured into Cloud & Cyber, Digital Workplace, and Process Automation, covering cloud, cybersecurity, AI, printing, workplace solutions, document management, and application modernization.

via: ricoh