Pure Storage (NYSE: PSTG), a leading data storage company, has announced the renewal of its Distributor Partner Program aimed at expanding growth and profitability opportunities for its partners. This updated program is designed to help partners accelerate the transition of customers from legacy infrastructures to modern storage solutions based on flash technology, ensuring greater efficiency, scalability, and cyber resilience.
A Program Aligned with Technology Trends
In a context where artificial intelligence (AI) and subscription-based consumption models are transforming the tech industry, businesses require flexible and optimized storage infrastructures. The new program from Pure Storage enables its partners to tackle these challenges by facilitating the modernization of data storage and offering tailored solutions across various sectors.
According to the company, this approach positions its partners as strategic advisors in the digitalization of businesses, allowing them to adapt the Pure Storage platform to multiple use cases, such as infrastructure for AI, cyber resilience, and optimization of hybrid environments.
Key New Features of the Program
The Pure Storage Reseller Partner Program introduces several key enhancements to strengthen partner training and growth:
✔ New Solution-Oriented Training – Specialized training to address market needs, with on-demand courses and in-person training that enhances technical specialization.
✔ Incentives and Discounts – New bonuses have been added to accelerate customer transitions to the Pure Storage platform, rewarding partners who replace legacy infrastructures with advanced flash solutions.
✔ Focus on Consultative Selling – Business models centered on hybrid cloud optimization, AI infrastructure, application modernization, and advanced cybersecurity are prioritized.
✔ Access to Exclusive Tools – Partners will benefit from platforms such as Pure Partner Intelligence, which makes it easier to identify growth opportunities, and Pure Realize™, which optimizes commercial proposals with customers.
Key Areas for Digital Transformation
Pure Storage encourages its partners to lead business modernization through strategic solutions in four fundamental areas:
- Hybrid Cloud Optimization – Unified storage with seamless mobility, resilience, and advanced APIA definition of “Application Programming Interface”, ensuring efficiency in hybrid environments.
- Infrastructure for AI – Optimized data integration for model training and inference, enhancing the speed and accuracy of artificial intelligence.
- Modern Applications – Automated data protection and management across on-premises, public cloud, or hybrid infrastructures.
- Cyber Resilience – Scalable solutions to ensure data protection before, during, and after a cyberattack.
Enhancing Partner Profitability
The new Pure Storage program enhances partner profitability with optimized incentives and bonuses to maximize revenue. Some of the highlighted tools include:
✔ Pure Partner Intelligence – A real-time analytics platform to identify new opportunities within the existing customer base.
✔ Pure Realize™ – A tool to improve communication with customers through personalized consulting and proposals.
✔ Digital Master Services Agreement Process – An automated experience that streamlines renewals and updates on the Pure1 platform, reducing quotation and deployment times.
✔ New CPQ (Configure, Price, Quote) Tools – An enhanced portal for guided selling and more agile processes, increasing partner autonomy.
Commitment to Partner Ecosystem Growth
Amy Fowler, General Manager of Pure Storage, emphasized the importance of this renewed program:
“Pure Storage is committed to our partners’ success. With this update, we provide them with the necessary tools to lead the transformation of data storage and maximize their market growth.”
In turn, Kapil Bansal, Senior Vice President at SHI, positively assessed the evolution of the program:
“Pure Storage has strengthened its commitment to partners by offering advanced tools and sales strategies aligned with industry needs. These improvements will allow us to meet the growing market demand more efficiently.”
Availability and Access to the Program
Those interested in learning more about the Pure Storage Reseller Partner Program can join the exclusive Pure//Fast Start events, where the most profitable incentives and partner certification for fiscal year 2026 will be detailed.