Pure Storage®, the pioneer in advanced data storage technologies and services, has announced a series of innovations in its platform. Among the most notable is Real-time Enterprise File, a dynamic file service that adapts and reconfigures in real-time to respond to changing demands of modern applications. Additionally, Pure Storage introduces a new Virtual Machine (VM) assessment and launches the industry’s first Universal Credits, strengthening its leadership in the Storage as a Service (STaaS) model.
Pure Storage’s platform offers agility and a significant risk reduction for companies, with a simple storage system and subscription services covering a wide range of use cases in on-premises, public cloud, and hosted environments. With continuous and non-disruptive updates, and a leading service experience, the platform aligns with the needs of modern businesses, enabling quick and efficient adaptation.
Reinvented file services: Real-time Enterprise File
In today’s fast-paced business landscape, data-intensive applications demand more than traditional file storage can offer. Traditional file storage is burdened by rigid and outdated architectures and multiple levels of management complexity and protocols, making it difficult to update and change to meet the evolving needs of modern workloads like AI, analytics, and VDI.
Real-time Enterprise File, provided through the Pure Storage platform, is specifically designed to address the limitations of traditional file storage and enable customers to respond quickly and manage application demands in real-time. Organizations using Real-time Enterprise File achieve better results with lower total cost of ownership and meet dynamic business demands. The latest innovations from Pure provide:
– Real-time agility: Traditional file storage is inflexible, forcing organizations to have preconfigured silos that cannot be fully utilized or adjusted to meet the dynamic needs of the business. Pure enables customers to adapt in real-time to dynamic changes in their business through:
– Agility across all storage resources: Real-time Enterprise File provides agility to the enterprise by offering global storage pools that allow organizations to maximize all their storage resources, without the complexity of planning and creating reservations and allocations for each array. Additionally, Pure Fusion™ automates the operation of the entire fleet, including workload placement and rebalancing of any combination of arrays in the organization’s Pure Storage data storage resource pool.
– Zero-movement tiering: With traditional file storage, if an application needs to access data with a different performance profile, IT must painstakingly move the data physically to the array that meets the performance requirements. Real-time Enterprise File offers zero-movement tiering, unique in the industry, allowing IT to provide the required level of performance without physically moving data between tiers.
– Truly non-disruptive operation: Traditional systems require data movement, significant upfront planning, and user access downtime during each system update and reconfiguration. Only Pure offers truly non-disruptive updates (NDU) throughout its platform, ensuring an in-place update of both hardware and software without the need to migrate data or lose data, regardless of the update.
– Expanded support for cost-sensitive workloads: we now introduce the new FlashBlade//S100, an AI-ready platform supporting GPUDirect and applying progressive rates across all pricing tiers and all markets. It has a horizontally scalable architecture designed for entry-level enterprise use cases, including AI applications, regulatory compliance, content sharing, image repositories, IoT, edge, and ROBO.
– Simplicity, built from the ground up: Introducing new features to traditional storage architectures significantly increases complexity and requires tedious management. For example, individual workloads must be configured for Quality of Service (QoS). Pure Storage’s platform redefines simplicity in management:
– Cloud-like operation: Pure Storage’s platform simplifies things dramatically for IT by operating like a cloud. Data can simply be placed and assigned a Service Level Agreement (SLA) that allows storage to expand and adjust automatically to data growth. It also ensures that services like QoS and multiprotocol configuration are automated.
– Natural language for files: Pure Storage continues to simplify management with its AI-driven Copilot for Files. It is the industry’s first natural language model, further reinforcing its innovation leadership, allowing IT generalists, DevOps teams, and experienced storage professionals to solve file-related issues and eliminate IT bottlenecks.
– The power of storage as-a-service, now available for files: Only Pure provides true file storage as a service through Evergreen//One, backed by the highest number of industry-leading SLAs.
The other future-ready innovations in Pure Storage’s platform that have been announced include:
Optimizing virtualization operations with the new Virtual Machine (VM) Assessment
Virtualization environments face increasing uncertainties and disruptions. Pure Storage’s platform offers the industry’s first VM Assessment to help IT managers modernize their virtualization operations for critical workloads. The VM Assessment is unique in our industry and offers performance monitoring, enhanced scenario planning, and size suitability recommendations through Pure1®. Now administrators can begin to identify optimization opportunities for their VM resources and have a detailed view of usage and potential impacts of subscriptions. The VM Assessment is available for free to all customers with a Pure1 subscription.
The industry’s first Universal Credits to ensure financial flexibility
Pure Storage continues to expand its leadership in storage as a service and now introduces the industry’s first Universal Credits, offering unprecedented flexibility. Universal Credits allow companies to purchase a set of credits and use them across a variety of services, not limited to specific subscriptions, while also providing predictable billing. Customers can now take advantage of volume discounts by purchasing Universal Credits and applying them to different services like Evergreen//One™, Pure Cloud Block Store™, and Portworx®.
Executive vision
“Once again, Pure elevates the bar for modern data storage platforms. For years, traditional file storage has remained outdated and rigid, causing significant harm to customers by hindering their progress and forcing them into frequent technology refresh cycles. With Pure Storage’s platform, thanks to Real-time Enterprise File and the new VM assessment and Universal Credits, our customers can confidently navigate the ever-changing and complex business landscape.” – Ajay Singh, Chief Product Officer of Pure Storage.