The company formerly known as Pure Storage has announced a rebranding with a vision for a new chapter. Starting March 5, 2026, it will begin trading under the name Everpure on the New York Stock Exchange, maintaining the PSTG ticker. This move is accompanied by another strategic announcement: the company has disclosed its intention to acquire 1touch, a firm focused on data discovery and “semantic context,” to accelerate its data management roadmap for the era of Artificial Intelligence.
The core message of the announcement is that traditional storage solutions are no longer sufficient to handle the pressure from new data flows: dispersed datasets, siloed tools, manual processes, and rigid architectures. In this context, Everpure presents a clear narrative: shifting from just talking about cabinets and performance to discussing platform and control.
From “all-flash” to platform: the shift toward Enterprise Data Cloud
Everpure introduces its solution as an architecture called Enterprise Data Cloud (EDC), driven by what was previously known as Pure Storage Platform. The goal is to turn storage into a virtualized data cloud governed by an intelligent control plane, capable of managing datasets globally and through policies, reducing manual configuration friction.
Practically, this promise aligns with a recurring goal in IT: simplifying daily operations and increasing agility. Everpure advocates that if data is “always available,” “continuously protected,” and managed with consistent policies, organizations can shift from managing infrastructure to extracting value more quickly—especially as AI demands fast access, traceability, and data quality.
1touch: adding discovery and semantic layer “at the source”
The addition of 1touch targets a very specific challenge emerging prominently in enterprise AI projects: having data does not equate to having usable data. The company explains that acquiring 1touch will expand the platform to include capabilities for discovery, classification, contextualization, and enrichment of data “in any environment,” from SaaS to edge.
The declared aim is for data to be “AI-ready” from the start, meaning it arrives with enough context to accelerate the “pilot to production” transition with less friction. Supporting this, 1touch CEO and President Ashish Gupta emphasizes that data is the “circulatory system” of the AI era, but without controls and semantic context, it remains an underutilized resource.
Everpure frames this move as a reinforcement of its vision for data control and governance: not just storing and moving information, but understanding it, tagging it, and making it more actionable within security, compliance, and quality policies.
Schedule and conditions: market anticipates FY 2027
The company has indicated that closing the deal is subject to usual conditions and expects it to finalize in the second quarter of fiscal year 2027. Financial terms of the deal have not been disclosed, which is common when companies prefer not to influence negotiations or market interpretation.
What is clear is the branding transition timeline: trading on NYSE will continue under the same ticker, but under the new name starting March 5, 2026. For customers, this change should not cause immediate operational disruptions but will signify a repositioning: Everpure aims to present itself as a “data management” entity, not just a flash storage provider.
Why this move matters in 2026
While corporate communications tend to be lofty, there is a technical background that’s understandable for IT teams and data managers:
- AI amplifies pressure on data: not only in volume but also in governance, traceability, and context.
- Edge and SaaS complicate the landscape: data resides in more places, formats, and dependencies.
- Cyber-resilience is no longer a “bonus”: if data feeds automated processes, downtime or corruption can escalate faster and cause greater damage.
Against this backdrop, Everpure seeks to differentiate itself with a unified platform approach, supported by a partner and customer ecosystem emphasizing security, data sovereignty, and streamlined operations. Testimonials include companies from the security and recovery space (Commvault, Rubrik, Veeam), integrators (Computacenter, Presidio, Wipro, World Wide Technology), and large enterprise users (Fiserv, Groupama, NTT Docomo). This reinforces the idea that “AI-ready data” is increasingly about infrastructure and governance, not just models.
Reshaping the market: less “box,” more “control plane”
The rebranding and the acquisition of 1touch point to a broader trend: storage aims to be part of the nervous system of data, not a passive repository. The key term here is “context”: without classification, policies, and a control plane that enables consistent operation, enterprise AI remains aspirational, as data continues to be fragmented or unreliable.
Everpure describes this shift as a new identity for a new era. Meanwhile, the market will interpret it with a simple question: if data is the most valuable asset, who can turn it into something usable with less friction and more guarantees?
Frequently Asked Questions
What does the rebranding to Everpure mean for Pure Storage customers?
The announced change is primarily a branding and positioning update, with stock listing continuing on NYSE under the PSTG ticker. The company states it aims to strengthen its focus on platform and data management for AI.
What does 1touch bring to Everpure in enterprise AI projects?
According to the announcement, 1touch adds discovery, classification, and semantic context capabilities, with the goal of making datasets “AI-ready” from the start.
When will Everpure complete its acquisition of 1touch?
The company expects to close in the second quarter of fiscal year 2027, subject to usual conditions. Financial terms have not been disclosed.
What is Enterprise Data Cloud, and why is it important for system administrators?
Everpure describes it as an architecture for managing data globally through policies from a control plane, reducing manual tasks and unifying operations, governance, and availability.