Pure Storage Drives Sustainability in Data Centers

Pure Storage has established itself as a leader in sustainability in the realm of data storage, recognizing that sustainability is a growing priority for many organizations. However, these organizations face various challenges in managing their sustainable activities, investments, and decisions. Some of the key challenges include:

– Mandates and regulatory requirements that vary by country.
– Increasing policy directives and reporting.
– C-suite responsibility on sustainability issues.
– Customers seeking companies that integrate sustainability into their processes and operations.
– Attraction of talent—workers prefer companies focused on sustainability.
– Expectations of key stakeholders regarding the sustainable responsibility of organizations.

Understanding these challenges and assisting our clients, while contributing to the care of the planet, is why Pure Storage is recognized as a leader in sustainability.

As leaders in sustainable data storage, we take pride in adopting key principles of sustainability and social change. In a recent video, executives from Pure Storage and one of our key partners, Intel, discuss how we implement sustainability in our businesses, goals, and philosophy.

Sustainability by Design

At Pure Storage, sustainability is not just a conversation; it is integrated into everything we do, from our operations to the design of our products. We consider the full lifecycle when designing our technology, adopting a life cycle analysis (LCA) approach based on industry standards, which provides valuable insights into the environmental impacts of our storage products, including manufacturing, transportation, assembly and testing, packaging, product use, and end-of-life disposal.

From sustainable design to installation and use, through to end-of-life, we offer sustainable data storage—by design.

Efficiency with Storage-as-a-Service

Our design, combined with our unique storage-as-a-service (STaaS) model, provides a solution that evolves with needs and technological changes. Pioneers in the on-premises storage as a service model, the Pure Storage® Evergreen® subscription portfolio offers unparalleled flexibility and choice in how storage is purchased and consumed.

Our systems are designed for longevity and to avoid obsolescence, with modular and non-disruptive upgrades for 10 years or more, generating at least three times less electronic waste than our competitors. This results in less waste to recycle or send to a landfill.

Benefits for Sustainability and Business

Pure Storage’s commitment to sustainability goes beyond design and service model. Our products require less space in the data center and rack, significantly reducing physical footprint and improving operational efficiency. By using state-of-the-art flash technology, our products are smaller, denser, and lighter, resulting in lower energy consumption and more sustainable operation.

Impact and Future

With increasing pressure on data centers due to the exponential growth of data and energy requirements, Pure Storage is dedicated to creating a greener future through technology, software, and services that help customers operate more efficiently and achieve their sustainability goals, while also providing tangible economic savings.

Businesses should seriously consider areas to reduce the total energy demands of their data centers. – Charlie Giancarlo

At Pure Storage, we are focused on ensuring that our actions have a positive impact on the planet. For more details, we invite you to watch our sustainability video.

In Summary

Pure Storage stands as a pillar in the data storage industry, not only for its technological innovation but also for its commitment to sustainability. By integrating sustainable practices at every stage of the product lifecycle, from design to end-of-life, Pure Storage demonstrates that it is possible to combine operational efficiency with environmental responsibility, providing solutions that benefit both customers and the environment.

via: Pure Storage blog

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