The collaboration will enable the provision of high-performance, high-capacity, and energy-efficient flash storage solutions designed for the demands of artificial intelligence and hyperscale environments.
Pure Storage (NYSE: PSTG), a leading provider of advanced storage technology, has announced a strategic alliance with South Korean manufacturer SK hynix to develop next-generation QLC flash memory-based storage modules specifically designed for hyperscale data centers in the era of artificial intelligence.
Through this collaboration, both companies aim to address one of the sector’s main challenges: providing storage solutions that not only maximize performance but also reduce energy consumption and enhance operational efficiency.
A solution tailored for the new generation of workloads
Facing the limitations of traditional hard drives (HDDs), Pure Storage’s new DirectFlash modules with SK hynix’s QLC technology will offer:
- Sustained high-speed performance, thanks to optimized integration that delivers low latency and high reliability, especially in environments with intensive exascale workloads.
- Improved energy efficiency, helping to reduce electricity consumption, optimize operational costs, and lower organizations’ carbon footprints.
- Greater scalability and lower total cost of ownership (TCO), with rack-dense systems ready for sustained growth without compromising efficiency.
A strong commitment to hyperscale environments
“This collaboration with SK hynix represents a key step in our mission to provide superior all-flash storage technology for the most demanding environments,” stated Bill Cerreta, General Manager of the Hyperscale Division at Pure Storage. “By combining Pure’s host-based architecture with SK hynix’s advanced QLC memory, we deliver an optimized solution for hyperscale production infrastructure and for AI.”
Meanwhile, Sam Lee, Executive Vice President and Global Head of Sales at SK hynix, noted, “Data center operators need storage technologies that do not hinder innovation but rather accelerate it. This partnership with Pure offers a formidable solution focused on performance, efficiency, and scalability.”
A solution aligned with sustainability
In a context of increasing energy demand and pressure on the sustainability of data centers, energy efficiency is now an essential competitive advantage. This new generation of flash solutions aims to drastically reduce energy impact compared to traditional HDDs while maintaining performance and facilitating compliance with environmental goals.
Industry recognition
Pure Storage’s technology has been repeatedly recognized by Gartner analysts, positioning it as a leader in its magic quadrants for both primary storage platforms and file and object storage solutions.
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Source: purestorage