The renowned growth consultancy Product Hackers has announced the launch of AI Hackers, a new division specialized in developing solutions based on Artificial Intelligence (AI). This vertical aims to optimize business processes and create new growth levers for its clients, in an increasingly technology-driven business environment.
AI Hackers will be led by Frankie Carrero as CEO and Luis Martín as CTO, both with extensive experience in the AI sector. Carrero, who previously led a team of over 300 professionals at VASS, has spearheaded AI projects for large companies like Zara. Meanwhile, Martín, a PhD in Artificial Intelligence and former Tech Lead at Product Hackers, will be responsible for the technological direction of this new initiative.
Artificial Intelligence, key in business transformation
With the launch of AI Hackers, Product Hackers responds to the growing integration of AI in business growth strategies. The new division is designed to help companies stay competitive and take advantage of the opportunities offered by AI. Frankie Carrero emphasizes the potential impact of AI by stating, “Artificial transformation will generate a greater impact than digital transformation.”
AI Hackers will offer customized solutions tailored to the needs of each client, with a focus on the practical application of AI for sustainable growth. This vertical aims to be a key pillar in the evolution of businesses in an increasingly competitive and technological market.
Applied innovation and growth forecasts
In recent years, Product Hackers had already begun integrating AI-based tools into its services, highlighting the creation of eXperimentor, an internal platform that automates business experiments and suggests personalized growth strategies. With the launch of AI Hackers, the company takes this integration a step further, aiming to maximize the value that AI can bring to companies in various sectors.
The new division has ambitious growth goals. AI Hackers expects to generate approximately 500,000 euros in 2025, supported by the first clients it will start working with from September 2024. This solid start reinforces the company’s commitment to continue innovating and exploring new ways of growth through AI.
A promising future for Product Hackers
The Product Hackers group continues its expansion both nationally and internationally. In 2023, the company billed 3.9 million euros and, with 5.7 million closed to date in 2024, expects to exceed 6 million euros before the year ends. For 2025, the company projects organic growth of 50%, with the possibility of further expanding its business through strategic acquisitions.
In addition to its growth in Spain, which accounts for 90% of its activity, Product Hackers is expanding into key markets such as Mexico, Chile, and soon, the United States. The company aims to establish itself as a global leader in growth consultancy, working with both large corporations and innovative scaleups.
Among its clients, Product Hackers includes leading brands such as Zara, Hawkers, Mapfre, and Stradivarius, as well as emerging startups like Blue Banana and PDPaola. With the launch of AI Hackers, the consultancy strengthens its commitment to help companies identify and seize the best growth opportunities, adapting to a constantly evolving environment.
With a solid foundation and a focus on technological innovation, Product Hackers is positioned to continue leading the business growth sector, driven by Artificial Intelligence and the ambition to make a difference in the global market.