Nooks, the leading platform in AI-powered dialing and prospecting, announced today that it has raised $22 million in a Series A funding round. The round was led by Lachy Groom with participation from Tola Capital and Stifel Venture Banking, bringing Nooks’ total funding to $27 million.
Nooks positions itself as an all-in-one solution for sales teams who prospect over the phone. With a 400% revenue growth in 2023, the demand for their tools from sales teams is clear. According to Dan Lee, Nooks’ CEO, “Sales development representatives currently spend 90% of their time on manual tasks that can be automated with AI. We are building Nooks to eliminate repetitive work and allow reps to focus on more strategic parts of the sale.”
Nooks’ flagship product, the AI Dialer, automates manual tasks such as skipping busy tones and voicemails, call logging, and note-taking. Additionally, the AI Research feature analyzes email, call, and LinkedIn data to help personalize call scripts and identify high-intent prospects. Nooks Numbers uses AI to automatically identify prospects with inaccurate phone data and search for new numbers through data providers like Apollo, Cognism, and ZoomInfo.
Nooks’ call analytics transcribes and analyzes calls to help teams answer questions like “What objections are we getting stuck on?” and “Which call scripts are performing best?” Additionally, Nooks’ Virtual Salesfloor provides a Zoom-like environment that helps remote, hybrid, and distributed sales teams conduct live training and collaborate throughout the day.
“Our team couldn’t imagine working without Nooks,” said Hannah Wilson, SVP of Sales at Modern Health. “Shortly after implementing Nooks, we saw a fivefold increase in sales pipeline through live calls. Our sales leaders rely on the analytics and virtual salesfloor to improve the team, and everyone using Nooks agrees that it not only boosts productivity but is also a lot of fun.”
With a 400% year-over-year growth, Nooks is one of the fastest-growing companies in Lachy Groom’s portfolio, who has also invested in companies like Figma, Notion, and Ramp. “They have this unique combination of insane customer love and commitment, a world-class team launching products at a breakneck pace, and perfect market timing. There is a huge opportunity to build the next generation of sales technology,” said Groom.