NetApp analyzes how enterprise data will be managed by 2024.

The 30% of data-driven companies will increase their revenue by more than 10% by the end of 2024, compared to only 13% that still do not use data correctly.

Models will give way to data in the deployment of AI
In the past year, organizations have been eager to take advantage of the opportunities offered by generative AI, which has become increasingly ubiquitous with seemingly limitless applications. As organizations begin to use AI to automate their business operations, many will prioritize the creation of data pipelines to train their AI applications, so they can learn from the most recent information and update accordingly.

Ending data silos
Organizations will eliminate silos between different types of data, with a focus on unified data storage, combining all types of company data, both on-premises and in the cloud. As companies use analytics in their processes, they discover that their existing data storage architectures have separate flows for each type of data, such as customer data, products, suppliers, and employees. As a result, more and more organizations will reconsider their data architectures to consolidate data flows and treat them as a single source.

A functioning IT infrastructure
Organizations will stop considering the cloud as the ultimate solution for all their technological infrastructure challenges. Many companies will experience increases in both timelines and budgets in their cloud migrations, so they will look for alternatives in hybrid and multi-cloud architectures to optimize their IT operations. Companies will change their focus, opting for a smart data infrastructure that merges unified data storage with integrated management capabilities to achieve security and observability within a single platform. This will provide greater agility to quickly adapt to dynamic market conditions.

Assuming that data has already been hacked
Faced with persistent cybersecurity threats, organizations must rethink how they recover from cyber-attacks. By 2031, it is estimated that a ransomware attack will occur every 2 seconds, with an annual cost to victims of $265 billion. As a result, 87% of C-level executives and managers consider protection against ransomware as a high or top priority in their organizations, according to NetApp’s 2023 Data Complexity Report.

The greatest threat to a business after a cyber-attack lies not so much in data theft, but in the time and resources invested in repairing systems and restoring data to resume operations as usual. To safeguard their most critical assets and ensure business continuity, there will be an increase in investment in cybersecurity to secure IT systems and reduce business disruption in the event of a cyber-attack. This will play a crucial role in mitigating the disruption while the threat is being investigated.

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