Microsoft’s presence at MWC 2024, from February 26 to 29 in Barcelona, marks a milestone in the evolution of telecommunications, highlighting the strategic importance of Artificial Intelligence (AI) for the sector. This year, Microsoft aims to inspire and empower an unprecedented transformation in the telecommunications field, showcasing powerful demonstrations alongside its partners at their booth (3H30 in Hall 3), addressing critical scenarios for sector transformation.
Microsoft has emerged as a cornerstone for telecommunications organizations, offering a secure and reliable platform supported by a comprehensive ecosystem of partners. The AI era has unlocked significant opportunities for innovation and collaboration, driving telecommunications companies to deliver enhanced services and customer experiences, optimize network performance, and strengthen security.
Improvements in customer experience focus on empowering service teams with data-driven insights, using Microsoft Azure OpenAI Service to facilitate self-service and accelerate issue resolution. Through industry use cases from clients such as Telkomsel, Vodafone, MTN, and NTT, Microsoft demonstrates how AI-driven customer care can be frictionless and scalable.
Additionally, Microsoft and Amdocs are launching a unified customer interaction platform, leveraging generative AI to provide a comprehensive marketing, sales, commerce, and customer service solution on a single, cloud-native, and open platform for telecommunications.
Commercial operations optimization is achieved through cloud-native applications, intelligent processes, and automation. Demonstrations of Microsoft Copilot for Microsoft 365, along with Microsoft Mesh and Teams Phone Mobile, offer a glimpse into how to securely work and collaborate anywhere, anytime.
To modernize the network, Microsoft presents end-to-end security solutions utilizing Microsoft Security Copilot and Nokia’s NetGuard Cybersecurity Dome, enabling operators to optimize their investments and enhance network efficiency, scalability, and reliability.
Monetizing 5G and beyond is key to driving new revenue sources and future growth. Microsoft showcases how Azure for Operators can unlock innovative solutions for the enterprise edge in collaboration with Etisalat and Pegatron 5G.
Sessions at MWC 2024 provide a unique opportunity to hear from Microsoft executives and industry experts, discussing the latest strategies and solutions to address current and future challenges in telecommunications.
Microsoft’s commitment to the telecommunications industry extends beyond MWC Barcelona 2024, promising to continue leading digital transformation and innovation in the sector. With exciting announcements planned for the event, Microsoft reaffirms its position as a key player in the future of telecommunications.