The company Pure Storage has announced Joao Silva as Vice President for Europe, Middle East, and Africa (EMEA) and Latin America. Based in the UK, Joao will oversee all sales-related activities, strive to increase market share, and help Pure’s customers modernize their data management infrastructure.
Joao Silva brings more than three decades of experience in the sector, with eleven years within Pure Storage’s structure. This experience enables him to drive the company’s growth in EMEA and Latin America.
Pure Storage’s Market Drive
According to IDC’s Worldwide Quarterly Enterprise Storage Systems Tracker for the fourth quarter of 2023, Pure Storage had the second-highest growth rate in the EMEA region, with 25.8%, compared to a market growth of only 2%. The external original equipment manufacturers market in the EMEA region is expected to grow to $9.5 billion by 2028.
Customers like Virgin Media O2, the British Army, THG, Credit Agricole, DFKZ, and Weiling already use Pure’s solutions to achieve their business goals.
Executive Insights
“I am thrilled that Joao is taking on leadership in the region. His customer-centric focus, broad experience in the technology sector, and ability to lead teams will help us deliver our platform and drive business outcomes for more clients in EMEA and Latin America.” – Prakash Darji, Chief Revenue Officer, Pure Storage.
“It is an honor and privilege for me to lead Pure Storage in the EMEA and Latin America region. Pure’s highly unified solution portfolio is helping our customers solve some of the most challenging infrastructure issues of our time. I look forward to continuing to help our customers modernize their businesses and to drive strong growth for the company in the region.” – Vice President, Pure Storage EMEA and Latin America.
“IDC has observed that Pure Storage has steadily gained market share in the EMEA region over the past three years, driven by positive customer response transforming data storage from highly fragmented solutions to a unified platform. IDC reports organizations prioritize issues like data management ease, sustainability requirements, or high levels of security and scalability, aspects that Pure Storage’s product portfolio effectively addresses.” – Pavel Roland, Senior Research Director, IDC.