Intel launches new AI chips to compete with Nvidia and AMD for industry leadership.

In the framework of the Computex technology fair, Intel has unveiled its new artificial intelligence (AI) chips, intensifying its competition with Nvidia and AMD for supremacy in the computing industry. Under the banner “Accelerating AI Everywhere,” Intel has revealed significant details about its new Lunar Lake architecture, set to revolutionize the PC market with AI.

The new architecture promises a massive breakthrough in graphics and AI processing, focusing on energy efficiency for thin and light devices. Lunar Lake, expected to hit the market in the third quarter of 2024, promises AI performance three times superior to previous generations and a 40% reduction in system power consumption.

Among the standout innovations of Lunar Lake are:
– New performance cores (P-cores) and efficient cores (E-cores) offering significant improvements in performance and energy efficiency.
– Fourth-generation Neural Processing Unit (NPU) with up to 48 tera-operations per second (TOPS) of AI performance, quadrupling the AI computing capacity of the previous generation.
– Xe2 GPU design that combines second-generation Xe cores with Xe Matrix (XMX) extension for AI, enhanced ray tracing units, and support for the new VVC video codec technology. This design enhances graphic and gaming performance by 1.5x, while XMX matrices enable up to 67 TOPS of AI performance.
– Advanced low-power island, a novel computing cluster that handles background tasks with extreme efficiency, prolonging the battery life of laptops.

Intel has revealed that the AI-powered PC category could constitute 80% of the PC market by 2028, according to the Boston Consulting Group. In response to this projection, Intel has developed a hardware and software platform supporting over 100 independent software vendors, 300 functions, and 500 AI models on its Core Ultra platform.

Currently, Intel leads the production and distribution of AI processors for PCs, having shipped more processors in the first quarter of 2024 than all its competitors combined. Lunar Lake will power over 80 different AI PC designs from 20 original equipment manufacturers (OEMs), and Intel expects to deploy over 40 million Core Ultra processors this year.

Intel’s strategy is not limited to data centers but also expands its presence at the network edge and in PCs, with over 90,000 edge implementations and 200 million CPUs delivered over the years. The company is shaping the future of AI not only through technological advancements but also by inviting its customers and partners to harness unprecedented possibilities and lead the next era of innovation.

Intel’s vision remains steadfast in the spirit of its co-founder Gordon Moore: “Anything that’s been done can be surpassed.” With a global scale spanning customers, edge, data centers, and the cloud, and a robust ecosystem based on open standards, Intel is not only driving AI everywhere but also shaping its future.

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