Berlin officially kicked off IFA 2025 yesterday, the world’s leading trade fair in home and consumer electronics. During the opening press conference held at EUREF Campus, organizers highlighted that from September 5 to 9, Messe Berlin’s exhibition grounds will once again serve as the major global platform for innovation, featuring the top 30 international exhibitors and all the major German cooperatives from specialized retail, which have already confirmed their participation for 2026.
Innovation and Experiences at the Core
This year’s edition emphasizes key drivers of industry change: artificial intelligence, software and computing, sustainable solutions, and applications for the home, mobility, and lifestyle. Traditional fair pillars—home entertainment and household appliances—are complemented by expanding areas such as smart home, gaming, fitness, and digital health.
Within this context, IFA Next and its Dream Stage continue to establish themselves as the premier innovation platform for startups, tech pioneers, and sector experts aiming to showcase disruptive ideas and collaborate on projects shaping the future.
New Formats for a Broader Audience
IFA 2025 enhances its offering of immersive experiences with spaces and programs designed for different visitor profiles:
- IFA Creator Hub, at Palais am Funkturm, as a meeting point for content creators and influencers, featuring streamings, podcasts, and recording studios.
- Beauty Hub, in Hall 17, offering interactive experiences around skincare, haircare, and wellness.
- IFA Outdoor Cooking & Gardening, in Sommergarten, where outdoor design and outdoor cooking merge with technological innovation.
- The Mobility Track, outdoors between Halls 6 and 7, dedicated to electric mobility with e-bike and e-scooter test rides.
- Games Ground x IFA, in Hall 5.2b, a festival of indie games with a creative vibe and offerings from the Berlin scene.
- Find your next Tech, in Hall 5.2a, a livestream format with Webedia that brings trends and gaming highlights closer to the audience.
IFA Global Markets: The B2B Showcase
Alongside the main fair, IFA Global Markets takes place from September 7 to 9 in Hall 26, regarded as Europe’s largest B2B tech sourcing event. It serves as a meeting point for OEMs, ODMs, suppliers, and international distributors seeking strategic partnerships and sector growth acceleration.
Market Trends: Signs of Stability
The fair’s start is accompanied by optimistic data. According to the HEMIX (Home Electronics Market Index), the German consumer electronics market reached €21.1 billion in the first half of 2025, representing a slight decline of 0.9% compared to the same period in 2024.
Segment developments were mixed:
- Consumer Electronics fell by 1.6% to €13.2 billion.
- Major household appliances decreased by 1.4%, with sales of €4.6 billion.
- Small appliances increased by 2.6% to €3.3 billion.
According to Dr. Sara Warneke, Managing Director of GFU Consumer & Home Electronics GmbH, these results indicate “almost market stability,” with noticeable growth in IT products, photography, and small appliances, where innovation is driving demand.
An Event Supported by Strategic Partners
The strength of IFA 2025 is also reflected in the active participation of major industry players. German cooperatives in specialized trade — EK Retail, ElectronicPartner, Euronics, expert, and telering — are actively involved and have confirmed their support for the 2026 edition as well.
Leif Lindner, CEO of IFA Management GmbH, emphasized that the fair isn’t just the largest showcase for tech products, but also the place where manufacturers, retailers, and consumers meet face-to-face: “IFA 2025 demonstrates how technology makes our lives smarter, connected, and more sustainable, while also serving as the premier networking platform for leading decision-makers worldwide.”
Key Dates for IFA 2025
- IFA Berlin: September 5–9, 2025, Messe Berlin.
- IFA Global Markets: September 7–9, 2025, Hall 26, exclusive access for professionals.
Frequently Asked Questions (FAQ)
When and where is IFA 2025 held?
From September 5 to 9, 2025 at Messe Berlin. Additionally, IFA Global Markets takes place from September 7 to 9 in Hall 26.
What are the highlights of IFA 2025?
The fair emphasizes AI, software, smart mobility, connected home, digital health, and gaming, along with experiences in spaces like the Creator Hub, Beauty Hub, and Mobility Track.
How did the German electronics market perform in early 2025?
The HEMIX index registered €21.1 billion in sales, a decline of 0.9%, with decreases in consumer electronics and large appliances, and growth in small appliances.
What is the significance of IFA Global Markets?
It’s Europe’s largest B2B tech sourcing event, where OEMs, global suppliers, and distributors form partnerships and negotiate strategic deals.
via: ifa-berlin