HubSpot, the leading CRM platform for growing businesses, has underscored the crucial need for companies to reinvent themselves to maintain their success in the current context of artificial intelligence (AI) and evolving customer demands. Adaptation and transformation have become a priority, according to the company.
According to PwC figures, 45% of CEOs worldwide believe their companies will no longer be economically viable within ten years if they do not reinvent themselves. This alarming statistic highlights the urgency of adopting new strategies and technologies.
“Business leaders are under immense pressure to create memorable experiences for their customers while controlling their costs,” says Camilo Clavijo, HubSpot’s Country Manager for Latin America. “Companies must strengthen themselves from within and achieve true reinvention to avoid losing business. A key element for this change is optimizing the customer service area through the implementation of technologies, as without good customer service there is no business growth,” Clavijo adds.
The need for a transformative approach
The Global CEO Survey – 2024 highlights that business leaders must adopt a transformative approach to keep their companies on the right track in the coming decades. According to HubSpot, the “old way” of doing things is no longer a viable option. Technology, especially AI, offers an opportunity to transform and improve businesses.
HubSpot’s “State of Sales 2024” study revealed that 93% of companies in Mexico consider technology essential or very important in their daily tasks. Additionally, 80% of companies in the country have increased their sales thanks to the use of AI.
The importance of proactivity and technology
“It’s not about putting pressure on companies, especially their leaders, but about accompanying them in this reality. We must embrace change and raise awareness that reinvention and evolution are necessary,” explains Shelley Pursell, HubSpot’s Senior Marketing Director for Latin America. “We must understand the current context and be more proactive than reactive, particularly in customer care and technology adoption, which are the foundation of our businesses.”
New tools for business reinvention
HubSpot emphasizes the wide range of technological tools available in the market, not only focusing on customer service but offering comprehensive solutions for the entire company. Recently, the company announced, during its new biannual initiative Spotlight, the launch of the new Service Hub. This new hub is designed to help companies in their reinvention in the service area, with powerful AI capabilities, omnichannel support, and a focus on customer success as a strategic driver of revenue.
Conclusion
The reinvention and adaptation of companies are not just a necessity but an opportunity to harness new technologies and improve daily operations. HubSpot reaffirms its commitment to supporting companies on this journey, providing them with the tools and knowledge needed to face the challenges of the future and remain competitive in a constantly changing market.