Hisense, a leading brand in consumer electronics and appliances, impressed at CES 2025 with its theme “AI Your Life,” showcasing innovations in AI-driven technology. Among the standout products are the 116-inch TriChroma LED TV, the 136-inch MicroLED screen, and a range of smart appliances with advanced capabilities. Additionally, Hisense presented innovative applications in automotive, commercial displays, health systems, and energy.
Cutting-Edge Display Technology
The 116-inch TriChroma LED TV incorporates RGB local dimming technology and the Hi-View AI Engine X. This system optimizes every frame with features such as AI Peak Brightness and AI Clear Voice, adjusting brightness, color, and contrast in real time to achieve dynamic and realistic images.
Another revolutionary addition is the 136-inch MicroLED screen, which sets a milestone by being ready for consumers. With over 24.88 million self-emissive LEDs, it delivers exceptional clarity and color accuracy, redefining accessible display technology.
AI for Entertainment
Hisense unveiled its latest series of AI TVs, including the U7, U8, and flagship U9 models. These series utilize processing engines like the Hi-View Engine Pro to optimize advanced features such as 4K upscaling and color enhancement.
Moreover, Hisense’s VIDAA platform powers smart TVs with AI-based personalized recommendations, offering immersive experiences for entertainment and gaming.
Laser and Gaming: Immersive Experiences
Hisense showcased advancements in laser technology with products like the PX3-PRO Laser Cinema and the C2 Ultra 4K Laser Mini Projector, designed to deliver immersive experiences in gaming and cinema. These devices, optimized for Xbox, allow for large-scale projections with certifications like Dolby Vision and IMAX Enhanced.
Among the most eye-catching products is the Compact Laser TV, featuring an ultra-compact design for easy transport and setup, and the Rollable Laser TV, which combines a projector and screen into a single unit.
Visual Care and Sustainability
Hisense prioritizes eye health with TÜV Rheinland Low Blue Light and Flicker-Free certifications in its main models. The PX3-PRO and C2 Ultra 4K take these specifications further by reducing harmful blue light to 0% and offering a wide color range that ensures a healthy and high-quality viewing experience.
Smart Home with AI
At CES, Hisense presented its vision of the future home with the ConnectLife ecosystem, which connects and controls all the brand’s smart devices. Among the innovations, the following stand out:
- 7S Washer-Dryer: Integrated with the ConnectLife app, it allows for remote monitoring and control.
- BCD-780W Refrigerator: Offers inventory management, expiration reminders, and AI-powered recipe recommendations.
- Uni Series Air Conditioner: Automatically adjusts temperature, humidity, and airspeed thanks to an intelligent system.
Collaboration with Microsoft
Hisense partnered with Microsoft to leverage services like Azure OpenAI, integrating AI capabilities into products like Dish Designer, a recipe assistant, and new interactive features in the VIDAA OS platform.
Innovation for the Future
Hisense reaffirms its commitment to technological innovation to transform everyday life. From enhancing entertainment experiences to developing smart solutions, the products showcased at CES 2025 reflect its mission to make life more connected and convenient.