Global spending on cloud infrastructure services increases by 18%.

A recent study conducted by Synergy Research has revealed significant growth in the global cloud infrastructure services sector. For the third quarter of 2023, there has been an 18% increase in spending, reaching a global revenue of approximately $68 billion (around €61.7 billion).

This increase reflects a positive trend in the adoption of cloud services by companies, highlighting the predominant role of three tech giants: AWS, Microsoft, and Google Cloud. These companies have collectively captured 66% of the global cloud market in the mentioned quarter, demonstrating fierce competition for leadership in this area.

The Synergy Research study indicates that global spending on enterprise cloud infrastructure services has experienced a year-over-year increase of $10.5 billion (approximately €9.515 billion) in the third quarter of 2023. This growth marks the fifth consecutive quarter in which the cloud market has experienced an increase of between $10 billion and $11 billion compared to the previous year, solidifying the strength of this market.

Influence of AI on Global Cloud Infrastructure Services Spending

The report has highlighted the influence of artificial intelligence, particularly generative AI (GenAI), as a key factor in the ongoing increase in global spending on cloud infrastructure services. With the adoption of AI, many companies are overcoming budget constraints and are choosing to optimize their operations in the cloud, opening up new possibilities for work in this environment.

Market Leaders by Market Share

Data indicates that Google and Microsoft have recorded the largest increases in year-over-year growth. Microsoft has increased its share of the global market by almost two percentage points since the third quarter of the previous year. The current market shares for the third quarter of the year are as follows: IBM with 3%, Alibaba Cloud with 4%, Google Cloud with 11%, Microsoft with 23%, and AWS leading with a 32% market share. Smaller providers, such as Salesforce and Oracle, also maintain a significant presence in the market with 3% and 2%, respectively.

More Data and Outlook

Synergy estimates that quarterly revenues from cloud infrastructure services (including IaaS, PaaS, and hosted private cloud services) were $68.1 billion (approximately €61.7 billion), with trailing twelve-month revenues reaching $257 billion. The majority of the market is dominated by public IaaS and PaaS services, which grew by 19% in the third quarter.

This growth is being driven by the implementation of artificial intelligence, which is opening up a wide range of new cloud workloads. Additionally, the Chinese market is gradually returning to a more normal growth pattern after a long period of limited cloud operations. The consultancy expects future cloud growth rates to remain strong in the coming years.

The Market in Spain

In Spain, the cloud infrastructure services market is experiencing notable growth, aligned with global trends. National companies such as Oasix del Grupo Aire, Stackscale, Acens, Gigas, and Arsys are emerging as key players in this expanding sector. These companies are strengthening the country’s technological infrastructure with a range of innovative services tailored to the specific needs of the Spanish market.

A distinctive aspect of the strategy of these companies is their focus on the development and operation of data centers within the country. For example, Grupo Aire has placed special emphasis on offering proximity data centers, with its own facilities located in strategic locations such as Talavera de la Reina (Toledo), Madrid, Málaga, and Valencia. This approach not only ensures greater speed and efficiency in data management but also strengthens the resilience and security of the country’s technological infrastructure.

The presence of data centers in Spain, operated by these companies, is a significant advantage for local and regional businesses. It allows organizations to leverage geographical proximity to optimize the performance of their cloud applications and services, in addition to complying with specific data protection and privacy regulations of the European Union and Spain.

The growth of these national companies in the cloud infrastructure arena is a clear indication of the maturity and competitiveness of the Spanish technology market. Their evolution and expansion not only contribute to the technological development of the country but also open up new opportunities for innovation and digital transformation in various sectors of the Spanish economy.

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