First Orion, a global leader in branded communication solutions, has announced the launch of its new next-generation platform, Global Exchange. This platform will set a new industry standard for scalable, secure, and seamless branded calling experiences in Europe and other key regions around the world.
A New Era in Digital Communication
Developed after years of innovation and based on valuable feedback from its clients, the new version of Global Exchange redefines how operators manage and deploy calling services. Key advancements include:
- Optimized Client Portal: With a redesigned and intuitive interface, the platform accelerates the onboarding process and reduces the time required to apply branding, enabling direct and self-service clients to launch their services faster than ever.
- Enhanced Back-End Infrastructure: Improvements in APIs and data structure ensure real-time data accuracy, reducing latency and overall system costs.
- Improved Global Scalability: Global Exchange is designed for international operations, allowing brands and operators outside the U.S. to seamlessly manage cross-border calling services.
- Enhanced Customer Experience: The upgrade improves performance, reliability, and expands the usability and flexibility of the system.
Innovation for a Connected Future
“Global Exchange is a transformative milestone for First Orion and our global partners,” stated Josh Whitehurst, Head of Product at First Orion. “With this new version of our platform, we have reinvented our core technology to deliver real-time insights, faster deployment, and unparalleled scalability. This enables brands to connect through a single interface and easily extend their branded calls across multiple geographies.”
The new platform, set to roll out in the second quarter of 2025, underscores First Orion‘s ongoing commitment to innovation and its strategy for global expansion of branded calling services.
Industry Leader in Branded Calling Solutions
Since 2008, First Orion has transformed the calling experience for businesses, operators, and consumers through industry-leading solutions for call protection and personalization. As a market leader in branded calling, First Orion is a trusted partner of Fortune 500 companies and major mobile operators in the U.S. The company helps businesses generate more revenue, improve efficiency, and optimize the customer experience by enabling them to personalize their calls with their name, logo, and reason for the call.
With Global Exchange, First Orion reinforces its position as the safest provider of personalized calling experiences and continues to deliver the best analytical solutions for call program optimization.