After the success of the last edition, DES2025 is already preparing for its annual meeting in Malaga. This will be the ninth edition and aims to establish the city as a center for technological innovation. This time, artificial intelligence will take center stage due to its fundamental role in structuring and coordinating the different areas of the company.
In order to share the latest updates about the event, DES2025 has gathered leading firms in digital transformation, as well as institutional representatives, at its first Advisory Council in Madrid to lay the groundwork for its ninth edition. Under the slogan AI-Driven Business Success, DES2025 seeks to highlight the importance of adopting an integrated approach to AI alongside other technologies such as cloud, cybersecurityCybersecurity solutions are essential in the era of di…, data, and martech to boost business competitiveness.
“Companies have realized the immense value that the adoption of AI has brought to their business processes, but now we need to take a step further and harness the potential this technology offers when connected with other exponential solutions. And this is precisely what we are going to showcase at DES2025: how the holistic integration of these technologies will significantly enhance efficiency, informed decision-making, and consequently, drive business competitiveness,” stated Sandra Infante, director of DES.
Over 500 inspiring global experts
DES2025 will cultivate one of its unique hallmarks: the participation of prominent international voices at the Digital Business World Congress, the most relevant European forum on AI and exponential technologies. More than 500 top-tier experts will present trends, challenges, success stories, and technological opportunities that will define the present and future of the global industry in over 350 sessions across 9 vertical forums with inspiration for all segments: Banking and Insurance, Manufacturing, Health, Tourism, Entertainment and Sports, Retail and E-commerce, Mobility, and Public Administration. The congress will also feature agendas designed for various professional profiles, such as CEOs, CIOs, CMOs, CDOs, HR Directors, and the new AI Directors.
Among the hot topics, DES2025 will address the evolution of Generative AI (GenAI) and General AI (AGI), and how they function in autonomous processes to improve informed decision-making. Additionally, it will focus on the significant revolution taking place in quantum computing and its latest advancements applied across different industries, as well as the importance of AI governance and regulation to ensure ethical practices in an increasingly competitive business landscape. We will also emphasize the necessity for companies to adopt cybersecurity measures and to have a common regulation in the European Union to ensure a safer cyberspace.
Commitment to networking and experiential zone at DES2025
To continue showcasing the latest technology, over 400 companies will present their most innovative solutions in AI, data analytics, multicloud, cybersecurity, blockchain, data, extended reality, intelligent automation, hyper-personalization, IoT, and more. Furthermore, one of the standout innovations of the upcoming event will be the creation of a technology experience zone where participants can try out the cutting-edge innovations that are revolutionizing the industry.
In this edition, the European Digital Mindset Awards will also be held, which recognize companies that are leading innovative and transformative projects; the Leadership Summit, gatherings of industry leaders alongside institutional authorities and key stakeholders; The Scale-Up! World Summit, the forum dedicated to entrepreneurial talent and startups; and the Tech Tours, which aim to showcase the latest digital innovations to professionals from various industries, among others.