Here’s the translation:
Málaga will host the largest European event on exponential technologies from June 10 to 12, where leaders from companies like PepsiCo, Allianz, Mapfre, and L’Oréal will address the challenges of the modern CIO.
In a context marked by constant technological disruption, the role of the CIO has evolved from being solely technical to occupying a strategic position within organizations. This transformation will be the central theme of the CIO Summit, one of the key events of the DES – Digital Enterprise Show 2025, taking place from June 10 to 12 at FYCMA in Málaga.
The event, a European reference in exponential technologies, will explore how current CIOs lead digital innovation, tackling challenges such as agent-based artificial intelligence, the increasing threat of cybersecurity, and the emerging impact of quantum computing. According to the State of the CIO 2025 report, 38% of these tech leaders now prioritize monetizing their companies’ data, moving beyond their traditional focus on IT infrastructure.
Agent-Based Artificial Intelligence: Automating Decision-Making
One of the focal points of DES2025 will be the concept of agent-based AI, capable of making complex decisions without direct supervision. José Andrés López (General Dynamics European Land Systems), Gonzalo Martínez (Logisfashion), and Carlos Muñoz (Allianz) will delve into this technology and its implications for automating critical processes.
Cybersecurity and Geopolitics: An Explosive Combination
Cyber defense has become a strategic area. Experts like Pablo Giancarlo (Rhenus Air & Ocean) and Judith Gil (Mutua Madrileña) will analyze how international tensions and vulnerable supply chains have redefined the CIO’s role, forcing them to manage digital risks while keeping innovation in sight.
Quantum Computing and Data Protection
With its unprecedented computing capabilities, quantum computing also poses threats to data privacy and integrity. Javier López (University of Málaga) and David González (Coren) will provide insights on how to anticipate these risks, especially in sensitive sectors like finance and healthcare.
AI Ethics and Data Governance
Malú Delicado (Mapfre) will reflect on the need to establish ethical and transparent AI, explaining regulatory best practices that companies can apply to maintain customer trust in their systems.
Additionally, Marian de la Peña (Engie), José Ignacio Esteban (AXA), and José Senra (PepsiCo) will discuss the challenges of managing large volumes of data with effective governance, a key pillar of digital transformation.
ROI and Digital Culture: The CIO as a Value Driver
Beyond technology, the modern CIO is responsible for aligning digital investments with business objectives. Fabiana Santamaría (T-Systems), Maite Morales (L’Oréal), Jordi Parera (Affinitas Education), and Jesús Cabet (Persán) will share their experiences in measuring the impact of digital transformation on tangible results.
Raúl Prieto (Mapfre) will also lead a panel on how the CIO is transforming corporate culture, talent management, and employee experience, turning digitalization into a vital tool for competitiveness.
About DES – Digital Enterprise Show
Organized by Nebext in collaboration with the Málaga City Council and the Government of Andalusia, the DES – Digital Enterprise Show has established itself in its seven editions as the largest professional event in Europe on exponential technologies. Over three days, it brings together senior executives, SMEs, and public administrations to discuss and explore new digital transformation solutions.