Converteo, the French consultancy specializing in data and artificial intelligence, has announced the opening of a subsidiary in Madrid, marking its entry into the Spanish market. Spain becomes the first European country in its international expansion plan, joining its presence in France, the United States, and Canada.
Converteo’s Expansion and Strategy in Spain
Converteo operates throughout the entire data value chain, from collection to activation, encompassing modeling, digital strategy, marketing, media, analytics, conversion rate optimization (CRO), and CRM. The company aims to tailor its services to the specifics of the Spanish market by integrating technological solutions to enhance marketing and sales performance.
Charles Cortés, Senior Manager at Converteo and the new head of business in Spain, will lead this expansion. “Our goal is to leverage the strengths that have led Converteo to success, from the definition of strategic projects to operational implementation,” he stated.
A Growing Market and Synergies with Dékuple
The Spanish economic context offers promising opportunities for the consulting sector, allowing Converteo to capitalize on its experience supporting Spanish subsidiaries of international French groups. Additionally, its integration with Dékuple, its parent company, strengthens its presence in the Iberian market.
The consultancy has expanded its capabilities in artificial intelligence and semantic analysis, enabling it to provide detailed studies based on data from the web, social media, and internal company sources. These capabilities will enhance its offering in the Spanish market.
Clients and Growth
Converteo is already collaborating with over 200 clients in sectors such as retail, luxury, and industry. In France, it works with renowned brands such as Carrefour, LVMH, Leroy Merlin, Hermès, and L’Oréal. Currently, the company generates 43 million euros in revenue and has 450 employees, a workforce that is expected to expand with the growth in Spain.
About Converteo
Founded in 2007 and headquartered in Paris, Converteo is a hybrid consultancy that transforms businesses through data and AI. With offices in New York, Montreal, and now Madrid, the firm specializes in optimizing marketing and sales through advanced technology and data-driven strategies.
With its entry into Spain, Converteo aims to democratize the use of AI in marketing and consolidate its position in the European market.