Cognizant has announced a strategic alliance with Shopify and Google Cloud to drive digital transformation and platform modernization for retailers and global brands. The alliance focuses on bringing together the power of Shopify’s leading commerce platform, Google Cloud’s cloud infrastructure, and delivery to clients by Cognizant’s industry-leading technology consulting and implementation specialists.
The driving force behind this alliance is the need for retailers to modernize and implement new technologies to provide customers with real-time recommendations, shopping assistance, and personalized offers. The goal of this combined offering is to drive the modernization of retail outlets to unlock the business value of technologies such as generative AI.
The joint offering will help retail businesses facing challenges in personalizing customer experiences, scaling their operations globally, and modernizing their commerce platforms. By leveraging Shopify’s commerce operating system, built on Google Cloud, along with the wide range of offerings from the platform, brands will have the core technology needed for Cognizant to execute significant digital transformation and deliver benefits across a variety of retail scenarios.
“We are thrilled to align with Shopify and Google Cloud to transform the commercial experience for retail enterprises, offering a path to platform, technology, and cloud modernization driven by generative AI all in one place,” said Sushant Warikoo, Senior Vice President and Head of Cognizant’s Retail Business Unit. “Our aim is to unlock a set of business capabilities for retailers of all sizes and address important future-focused trends for retailers and customers alike, including seamless and highly personalized customer journeys, AI-based personal shopping assistants, fraud mitigation, sustainability, and more.”
“Shopify and Google Cloud have a long-standing and proven relationship. Together, we specialize in bringing leading commerce solutions to market that help companies modernize, scale, and innovate at great speed,” said Ritu Khanna, VP, Partnerships, Shopify. “Now, with Cognizant as our delivery partner, we can unlock the transformation that companies need to drive their growth.”
“Consumer expectations are changing more rapidly as generative AI transforms the nature of digital experiences,” said Carrie Tharp, VP of Strategic Industries at Google Cloud. “This new offering can help retailers modernize their e-commerce experience more quickly and easily on the world’s leading retail commerce platform with the latest digital and AI innovations.”