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Club Med, a global leader in premium all-inclusive vacations, showcased its commitment to AI aligned with “Happy Digital” at VivaTech 2025, an approach that places people and hospitality at the heart of technological transformation.
During his speech at Europe’s most significant tech event, President Henri Giscard d’Estaing emphasized that AI at Club Med is not a technological race but a strategic tool aimed at enhancing the experience of its 1.5 million clients and facilitating the work of its 25,000 employees. “Innovation serves human hospitality,” he underscored.
Three AI Initiatives to Transform Tourism
Club Med has launched several AI-based initiatives that are already changing its operations:
G.M Copilot: Instant and Personalized Customer Support
This intelligent assistant, integrated into conversational channels like WhatsApp and WeChat, allows customers to request quotes or resolve inquiries about their upcoming stays, receiving responses in seconds, 24 hours a day. The solution, based on Azure OpenAI, is already operational in over 12 markets and manages 12,000 conversations per month, automating 30% of total interactions.
G.O Match: Intelligent Talent Allocation
Using machine learning techniques and platforms like Workday, Club Med has automated 20% of employee pre-assignments in the Europe-Africa region. The goal is to scale the system globally to achieve 60% automation by the end of the year, allowing HR teams to focus on higher-value tasks.
Gentil Writer: Marketing Content Generation
This tool, powered by Azure OpenAI, generates high-quality texts in multiple languages while maintaining Club Med’s brand voice. Additionally, an image recognition system based on Google’s Gemini model helps organize and classify corporate visual resources. Over 140 daily users utilize Gentil Writer, reducing the time required to create content by up to ten times.
Ethics and Sustainability in Tourism AI
Club Med has defined four pillars for its artificial intelligence strategy:
- Ethics, developed in collaboration with Sorbonne University.
- Regulatory Compliance, aligned with European regulations and data privacy.
- Sustainability, measuring the financial and environmental impact of each project.
- Training, with the goal of certifying over 800 employees in AI by 2025.
“When an organization effectively uses AI, it can complement human capabilities, drive innovation, and enhance productivity,” concluded Giscard d’Estaing. Club Med’s vision, presented at VivaTech 2025, paves the way for responsible and customer-centered technological integration in the global tourism sector.
via: vivatechnology
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