In a context where solar energy has been consolidated as a global trend on the rise, companies in the sector must not neglect their marketing and sales strategies. The optimization of resources through the identification of suitable areas for the installation of solar panels is crucial, and this is where satellite images emerge as an indispensable tool.
2021: A Record Year for Solar Energy
The year 2021 marked a milestone in the installation of solar panels, with 168 GW installed globally, far surpassing wind energy. In April of that year, the terawatt of installed solar capacity worldwide was reached, and projections indicate that by 2025, capacity could reach 2.3 TW.
China and the United States: Pioneers in Solar Energy
China and the United States continue to lead the expansion of this energy source, with annual growth rates of 14% and 42%, respectively. In Europe, growth was also significant, with a 33% increase in 2021, reaching 31.8 GW installed.
Promotion of Solar Energy in Developing Countries
In addition, initiatives are being developed to promote solar energy in developing countries, such as the International Solar Alliance, which aims to invest one billion dollars in the implementation of photovoltaic energy in these countries.
Factors Behind the Solar Boom
The increase in the adoption of solar energy is due to several factors, including the high cost of conventional energies, which prompts many people to opt for more economical alternatives. Since 2010, the price of solar energy has fallen by 85%, thanks in part to the reduction in the manufacturing costs of solar panels.
Public Incentives
Incentives in the form of grants and subsidies have also played a crucial role. For example, in the United States, a 26% tax credit is offered on residential and commercial solar systems.
Strategies to Accelerate Sales Using Satellite Images
Given the favorable situation, solar companies have powerful tools such as satellite images to stand out in a highly competitive market. Here are three essential applications of this technology:
Demonstration of Potential Savings: Using satellite images to calculate available space and received radiation, companies can show potential customers the savings they would obtain with the installation of solar panels.
Identification of Areas with High Market Penetration: Satellite images allow the identification of areas where there is already a significant adoption of solar panels, helping to design more effective marketing and sales strategies.
Selection of Areas with Favorable Conditions: It is crucial to focus sales efforts in areas where conditions are optimal and to discard those where they are not, such as areas with shadows or difficult access, aspects that can be evaluated through satellite images.
In conclusion, satellite images offer solar energy companies a competitive advantage, allowing them to optimize their sales and marketing strategies to accelerate their growth in a constantly evolving market.
via: [Imageryst](https://www.imageryst.com/3-ways-solar-speed-up-sales-with-satellite-imagery/)