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Madrid hosts the pre-lunch for Big Data & AI World Spain, where industry experts call for responsibility, courage, and education as pillars for meaningfully integrating AI into the business environment.
At a key moment for the digital transformation of organizations, Artificial Intelligence (AI) is strongly interrupting business processes, challenging not only technology but also leadership. This was evident during the lunch held this Tuesday at the Club Financiero Génova, organized by CloserStill Media as a precursor to the Big Data & AI World Spain 2025, taking place on October 29 and 30 at Tech Show Madrid.
The meeting brought together prominent figures from the Big Data and AI ecosystem in Spain, creating a forum to discuss the real role of AI in decision-making and business leadership. Moving away from the techno-utopian narrative, attendees agreed that technological progress must be accompanied by human judgment, ethics, and adaptability.
“Business courage will make the difference”
One of the most powerful messages came from José Ruiz Cristina, business development director at Paradigma Digital, who emphasized the need for a change in mindset:
“Courage is necessary to make decisions that will often be difficult,” he stated. “In the consulting world, it’s easy to fall into what is comfortable, but we must break with the established and dare to change.”
In an environment where AI redefines processes, models, and teams, Ruiz emphasized that the companies that will survive are those capable of questioning their own methods and embracing a culture of sustained change.
AI as a brilliant executor, but not as the sole decision-maker
The question of whether machines can—or should—take on strategic decisions was one of the central axes of the debate. Paulo Dias, international business development lead at Intelequia, offered a clear reflection:
“It’s not that we are prepared to delegate decisions to AI; it’s that we want to do so. Yet, human judgment remains essential.”
Dias pointed out that while AI can analyze vast volumes of data and offer viable solutions, the complexity of real-world problems requires interpretation and contextual sensitivity.
“A problem can have ten solutions. AI can suggest one, but choosing the most appropriate one for each situation demands human judgment,” he added.
Executive training and critical thinking: keys to leadership
The conversation also revolved around the preparedness of business leaders to face this new era. Paulo Dias stressed that AI is not a threat but a tool to broaden horizons:
“AI allows us to consider options we might not have thought of. But the leader’s role is to analyze, evaluate, and decide.”
“We do not see AI as competition, but as a useful complement,” he concluded.
For his part, Rafael Calvo, sales director for Southern Europe at Bravent, introduced a differentiation between consumer AI and corporate AI. While personal users already rely on virtual assistants or automated recommendations, in the corporate environment, AI takes on the role of an “expert advisor”:
“Corporate AI must provide relevant information, but strategic decisions still belong to humans. It is essential that there is a person behind the machine,” he noted.
Calvo insisted that leaders must understand technology, not only to adopt it but also to apply it responsibly.
“It is crucial for leaders to understand what AI is, what benefits it offers, and how it can aid in decision-making to promote a positive return to the business.”
Heading to Big Data & AI World Spain 2025
The lunch solidified itself as a starting point for the discussions that will take place at the 2025 edition of Big Data & AI World Spain, the main national event in the sector. Key topics will include the development of generative AI models, ethical data management, European regulation, responsible automation, and the impact of AI on employment and organizational culture.
The day provided an accurate snapshot of the transformational moment that Spanish organizations are experiencing, increasingly aware that the adoption of AI is not just a technological issue but also one of leadership and long-term vision.
About CloserStill Media
CloserStill Media is an international company based in London, specializing in organizing professional trade shows in sectors such as technology, healthcare, and education. With over 650 employees and offices in Europe, Asia, and America, it has been recognized with over 30 industry awards and is featured in some of the most prestigious business growth rankings, such as the FT1000 from the Financial Times. In Spain, CloserStill organizes Tech Show Madrid, an event that gathers key trade shows such as Cloud Expo Europe, Cloud & Cyber Security Expo, DevOps Live, or Data Centre World, in addition to Big Data & AI World Spain.
Source: bigdataworld
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