Bankinter has announced a strategic alliance with Google Cloud aimed at boosting its data management and artificial intelligence (AI) capabilities, thereby reinforcing its commitment to technological innovation and the personalization of its financial services. This agreement will allow the bank to leverage the most advanced solutions from Google’s cloud ecosystem to transform its operations, optimize processes, and enhance the customer experience.
A Data Platform for Real-Time Decisions
The core of the collaboration is based on implementing a unified data platform powered by BigQuery, Google’s cloud analytics engine. This infrastructure will enable Bankinter to make more agile and precise decisions through real-time analysis, integrating data architecture with machine learning models and tools like the Customer Engagement Suite, designed to trigger personalized actions across the bank’s digital channels.
The ability to analyze large volumes of data with low latency provides a key competitive advantage in the banking sector, where immediacy and personalization are essential for customer loyalty and creating new products tailored to specific segments.
Artificial Intelligence Applied to Customer Experience
A primary focus of the alliance will be the application of artificial intelligence tools to enhance the customer experience. Thanks to the scalability and security of the cloud infrastructure, Bankinter’s data science team will be able to work with larger volumes of information, developing predictive models and personalization algorithms that improve every touchpoint with users.
This translates into the ability to offer personalized recommendations, automate routine processes, optimize risk management, and adapt products and services in real-time to the changing needs of customers.
Security, Sustainability, and Regulatory Compliance
The agreement also has a strategic component concerning compliance and sustainability. By utilizing the Google Cloud region in Madrid, Bankinter will ensure data residency in Spain, a key aspect for complying with European banking regulations, including the upcoming DORA (Digital Operational Resilience Act), which will come into effect in 2025.
Furthermore, the Google Cloud region in Spain operates under cutting-edge energy efficiency standards and employs a “zero trust” architecture that enhances cybersecurity, protecting both critical applications and data from internal and external threats.
Institutional Statements
Jacobo Díaz, Chief Financial Officer and Digital Banking Director at Bankinter, emphasized that this alliance is a key piece in the journey towards a smarter bank equipped to tackle future technological challenges. “We are constantly seeking new ways to improve services for our clients through innovation. With Google Cloud, we are taking a significant step to accelerate the integration of artificial intelligence into our operations,” he said.
Meanwhile, Isaac Hernández, Country Manager for Google Cloud in Iberia, highlighted that “advanced analytics and AI are demonstrating their real impact in the financial industry. With this collaboration, we aim to provide Bankinter with the necessary tools to offer personalized products and strengthen relationships with its clients.”
A Step Forward in the Digitalization of the Banking Sector
With total assets exceeding €120 billion and a presence in Spain, Portugal, Ireland, and Luxembourg, Bankinter positions itself as one of the most innovative financial entities in the European landscape. This move reinforces its differentiation strategy based on service quality, efficiency, and intensive use of technology applied to business.
By integrating Google’s cloud and AI services, the bank not only enhances its operational capacity but also aligns with global trends in digitalization, energy efficiency, and regulatory security.
Source: bankinter