Ateliere Creative Technologies, a leading company in GenAI-driven software solutions for media, and Agile Content, a Spanish provider of streaming and internet television solutions, have announced the acquisition of Agile Live by Ateliere. Agile Live is a cloud-based live video production platform designed to facilitate the creation of real-time audiovisual content for television networks, sports event producers, and global newsrooms. This acquisition marks a significant shift away from traditional reliance on expensive hardware solutions to more cost-effective, scalable, and flexible IP-based systems.
“Agile Live enhances broadcasters’ capabilities and streamlines the production of live content, enriching their real-time entertainment offerings to meet the needs of consumers,” said Dan Goman, CEO and founder of Ateliere Creative Technologies. “With this acquisition, we are revolutionizing the live content production sector to deliver better real-time content services to consumers. This underscores Ateliere’s commitment to innovation, a distinctive hallmark that sets us apart within our industry.”
Agile Live is already being used by some of the world’s major television networks, such as Sveriges Television (SVT) in Sweden. SVT has utilized this technology to cover large sports events, reducing the number of necessary equipment, improving workflow, and lowering overall production costs.
“SVT is at the forefront of technological innovation in broadcasting. We are building the software-defined infrastructure that will support our business for many years, and the Agile Live system plays a crucial role in helping us achieve this goal,” said Dennis Buhr, SVT’s head of production development. “Our aim is to reduce technical and operational costs per hour by half or even less, and we are excited about this new collaboration with Ateliere that will allow us to further enhance our reach and capabilities.”
Koldo Unanue, CEO of Agile Content, stated, “Thanks to Ateliere’s strong portfolio, organizational strength, and market presence, we have the ideal conditions for our technology and team to rapidly expand and achieve global success. We are thrilled to explore how our complementary capabilities can advance our partnership, enabling us to develop new innovative solutions.”
The acquisition also includes the integration of a team of software engineers based in Stockholm, specialized in live production, who will join Ateliere.
This strategic alliance will not only strengthen Ateliere’s position in the live content production market but also enable Agile Content to expand its reach and continue innovating in the digital media sector.