Arrow Electronics, a global provider of technology solutions, has reached a distribution agreement with Motorola Solutions for the entire EMEA region (Europe, Middle East, and Africa). This partnership will enable expanding its portfolio in areas such as physical security, cybersecurity, and cloud-based intelligent services.
Thanks to this agreement, Arrow will distribute Motorola Solutions’ video surveillance and access control solutions, which are sold through Avigilon, the company’s specialized subsidiary. The catalog includes advanced video surveillance cameras and AI-powered video management platforms, as well as hybrid and cloud-based solutions aimed at strengthening enterprise security and operational resilience.
The partnership reflects the evolution of the physical security market, which has shifted from traditional surveillance systems to integrated intelligent platforms with IT and cybersecurity infrastructures. Integrating video and access control into broader digital protection strategies allows organizations to improve incident visibility, streamline security responses, and enhance coordination between physical and digital environments.
Mike Worby, Director of Strategic Partnerships for Arrow’s Enterprise Computing Solutions division in EMEA, emphasized that this agreement represents a “strategic step” for the company. He explained that Avigilon’s solutions enable physical security to go beyond passive surveillance by incorporating AI capabilities and seamlessly integrating with enterprise technological architectures.
Additionally, Arrow will support its channel partners with technical training, solution design, and sales support, aiming to create new use cases where physical security, cybersecurity, and cloud services converge.
The agreement will cover numerous European countries, including Spain, Germany, France, Italy, Portugal, the United Kingdom, the Netherlands, Sweden, Switzerland, and Poland, thereby strengthening the presence of both companies in the EMEA market.