Adobe has made a remarkable leap in video editing with the official launch of new AI-driven features for Premiere Pro, highlighting Generative Extend, Media Intelligence, and automatic subtitle translation into 27 languages. These innovations, available since April 2, 2025, promise to transform the workflows of professional editors, content creators, and production companies around the world.
🎞️ Generative Extend: Smart Video and Audio Filling with a Drag
Generative Extend, based on the Firefly Video model, allows users to extend video or audio clips with automatically generated frames in 4K quality, both in horizontal and vertical formats for social media. This addresses a common issue among editors: clips that are too short for the narrative pace.
With this feature, quality can be maintained without relying on additional material or complex effects. Since its beta release in 2024, users have utilized this technology to lengthen shots, improve transitions, or synchronize images with voiceovers. The result: more polished and coherent videos, with less effort and more creative freedom.
🔍 Media Intelligence: Finding the Perfect Clip in Terabytes of Material
Another highlighted innovation is Media Intelligence, an intelligent search tool within Premiere Pro that allows users to quickly find clips thanks to automatic content analysis. There’s no need to manually sift through hours of footage anymore: now you can search by objects, locations, camera angles, or metadata.
This tool, which has received praise from filmmakers like Ernie Gilbert (editor of Opus from A24), enables editors to focus on the creative part of their work, speeding up the editing process without sacrificing narrative precision.
🌍 AI Subtitle Translation into 27 Languages
For more efficient global distribution, Adobe has launched Caption Translation, an automatic translation tool that converts subtitles into 27 different languages in seconds, with high fidelity. Ideal for creators looking to internationalize their content or enhance accessibility, this feature eliminates the need to resort to external services or expensive manual translations.
🎨 Additional Improvements in Premiere Pro and After Effects
Alongside these features, Adobe has also improved:
- Color Management: automatically transforms RAW or Log clips from almost any camera to HDR or SDR.
- Real-time Playback in After Effects, even in complex compositions.
- New 3D tools and support for HDR Monitoring.
- Frame.io V4, Adobe’s collaborative platform, now includes more scalable storage, document review, automatic transcription (in beta), and new security options for large teams.
🎬 Oscar Awards and Major Productions Back These Tools
These tools are already making a difference in the industry. Films like “Anora”, winner of the Oscars for Best Picture, Best Director, and Best Editing, as well as blockbusters like “Dune: Part Two”, have been edited using Adobe Premiere Pro and After Effects. Directors like Sean Baker highlight the versatility of the software: “It allowed me to experiment freely and maintain the authenticity of the story.”
🔒 Transparency in AI-Generated Content
To ensure trust in AI-generated content, Adobe uses Content Credentials, digital labels that inform viewers when part of the content has been generated using artificial intelligence, helping to combat misinformation in the visual space.
Premiere Pro and After Effects are now available with these new features. Adobe will offer free generative features with Generative Extend for a limited time, and the rest of the functions are already available to subscribers.
With this update, Adobe not only responds to the needs of an audiovisual industry in transformation but also marks a turning point in professional video editing, reducing technical barriers and boosting creativity on a global scale.