Hostinger has expanded its global infrastructure capacity by leveraging PlatformDIGITAL, Digital Realty’s data center platform. The company, known for its web hosting services and digital solutions for businesses and online product creators, has grown from an initial setup of two 15 kW cabinets to a footprint of 3.2 MW spread across 225 racks.
This case illustrates how high-growth digital providers are strengthening their physical infrastructure to meet increasingly distributed demand, with users across different continents, data sovereignty requirements, and growing latency pressures. In hosting, milliseconds can make the difference in page load times, user experience, search rankings, and perceived stability.
From Two Cabinets to 3.2 MW Capacity
Hostinger’s project with Digital Realty started with a clear need: to scale quickly without losing performance or regional control. The company required infrastructure capable of supporting its international growth while also complying with data sovereignty, intellectual property protection, and regulatory standards across various regions.
Digital Realty implemented colocation solutions for Hostinger in several strategic locations, including São Paulo, Campinas, Boston, Paris, and Frankfurt. The goal was to provide a more uniform infrastructural experience globally, with capacity to grow in different geographies without redesigning each deployment from scratch.
The evolution has been significant. According to the case published by Digital Realty, Hostinger transitioned from two 15 kW cabinets to 3.2 MW distributed across 225 racks, representing a capacity growth of 112 times. Additionally, the expansion was carried out through nine deployments across four strategic regions.
| Hostinger-Digital Realty Case Indicator | Highlight Data |
|---|---|
| Initial Capacity | 2 cabinets of 15 kW |
| Current Capacity | 3.2 MW |
| Deployed Racks | 225 |
| Capacity Growth | 112x |
| Number of Deployments | 9 |
| Strategic Regions | 4 |
| Locations Cited | São Paulo, Campinas, Boston, Paris, Frankfurt |
| Solution Type | Colocation on PlatformDIGITAL |
| Mentioned Certification | ISO 27001-certified facilities |
Growth isn’t solely driven by space needs. For a company like Hostinger, infrastructure directly impacts customer experience. If servers are too far from the end-user, latency increases. If capacity doesn’t scale in time, bottlenecks can occur. If deployments don’t meet local regulations, international expansion becomes more complicated.
Colocation Gains Significance in Global Expansion
The Hostinger case also reflects a broader trend in cloud, hosting, and digital services. While for years the sector’s focus was on public cloud, many high-volume companies still require colocation to gain control, predictability, and physical presence in specific regions.
Colocation allows hosting of private or dedicated infrastructure within professional data centers equipped with connectivity, power, physical security, and certifications that would be costly to replicate independently. For companies with a global architecture, it’s a way to combine operational control with faster expansion.
In this case, Digital Realty provided large-scale cabinet deployments within shared colocation environments, with facilities certified under ISO 27001. This certification is significant as it indicates strong information security controls, risk management, and auditable processes—becoming increasingly important for companies operating in multiple markets.
Hostinger’s COO, Aivaras Šimkus, highlights that they needed a data center partner capable of keeping pace with their growth and supporting a reliable customer experience. According to the company, Digital Realty’s global network facilitated expansion into regions such as the United States, Brazil, and Germany.
Latency, Sovereignty, and User Experience
The most visible benefit for end users isn’t the number of racks or megawatts but service performance. Digital Realty states that deploying on PlatformDIGITAL allowed Hostinger to reduce latency and deliver a faster, more reliable experience to its global customer base.
Latency is especially critical in web hosting. A slow webpage not only harms visitor experience but can also impact conversions, sales, search engine rankings, and brand perception. In global digital services, bringing infrastructure closer to the end user remains one of the most direct ways to improve response times.
Data sovereignty is another key factor. As regional regulations become stricter, companies need to know where their data is stored, under what conditions, with what controls, and within which jurisdiction. This affects hosting providers, SaaS platforms, e-commerce, financial firms, education, healthcare, and any organization processing sensitive or customer data.
Hostinger needed to grow without losing their regional adaptability. The multi-region deployment approach offers a strategic advantage beyond just technical capacity. It enables proximity to users, compliance with local regulations, and supports international expansion with less improvisation.
A Resilient Infrastructure for Continued Growth
Reaching 3.2 MW of capacity positions Hostinger as a substantial digital service provider for millions of users. It also demonstrates that the physical backbone of the internet still relies on concrete infrastructure: racks, energy, connectivity, certifications, and multi-region operation capability.
For Digital Realty, this case reinforces PlatformDIGITAL’s role as a global platform for companies deploying distributed infrastructure. For Hostinger, it provides a foundation for ongoing growth in markets where proximity, reliability, and compliance are increasingly critical.
This movement aligns with the rising demand for digital infrastructure driven by websites, e-commerce, enterprise applications, cloud services, AI, data platforms, and online content. Behind every digital experience is a network of data centers providing essential capacity and low latency.
The clear lesson from this case is that scaling global digital services requires more than just adding capacity temporarily. It demands a distributed architecture, international partners, and a plan that balances performance, compliance, and growth. Hostinger’s use of colocation supports this expansion, and Digital Realty exemplifies how data centers remain a core part of digital business strategy.
Frequently Asked Questions
What has Digital Realty announced about Hostinger?
Digital Realty published a success story detailing how Hostinger scaled its global infrastructure on PlatformDIGITAL, growing from two initial cabinets to 3.2 MW across 225 racks.
What is PlatformDIGITAL?
PlatformDIGITAL is Digital Realty’s global platform for deploying digital infrastructure within data centers, offering colocation, connectivity, and regional presence options.
Why did Hostinger need more infrastructure?
Hostinger needed to support its global growth, reduce latency, maintain performance for customers, and meet data sovereignty and regional compliance requirements.
Which locations are mentioned in the case?
Deployments are cited in São Paulo, Campinas, Boston, Paris, and Frankfurt, within a global strategy involving nine deployments across four key regions.
via: digitalrealty