Liferay, a provider of a digital experience platform designed for maximum flexibility, has announced that it has been named a Leader in the global IDC MarketScape 2025 evaluation for full-stack Content Management Systems (CMS) with AI capabilities. This recognition positions Liferay DXP as a key component within current marketing technology stacks, enabling teams to publish, update, and govern content at scale with greater autonomy and less reliance on the IT department.
According to the announcement, Liferay’s proposal accelerates the delivery of brand-coherent, personalized digital experiences across multiple channels. In a context where organizations seek consistency and speed, the platform presents itself as a solution capable of balancing innovation and control, with a focus especially tailored for enterprise environments.
Key strengths highlighted by IDC MarketScape
IDC MarketScape recognizes Liferay for several specific capabilities related to security, large-scale growth, and operational discipline. Notable points include its comprehensive enterprise identity management, supported by a robust Single Sign-On (SSO), advanced integration with Identity and Access Management (IAM) systems, and a scheme of granular permissions. This suite, according to the report, allows for the creation of secure, personalized experiences tailored to different roles, units, and partner ecosystems, all while meeting strict governance requirements.
Another highlighted area is scalability and multi-site capability. The platform offers scalability for both content creators and users, along with features such as attribute-based multi-site publishing and cascade publishing, designed for distributed organizations operating across multiple brands, markets, and authenticated audiences. In multilingual and multi-region scenarios, these capabilities facilitate more coordinated and efficient content management.
The third key strength focuses on workflow and governance. Liferay integrates visual workflow design, quality controls, lifecycle automation, and policy enforcement to bring operational discipline to content supply chains and application delivery channels. Practically, this approach aims to help teams maintain consistency while reducing time-to-market.
A unified DXP with content, analytics, and AI-driven automation
Liferay Digital Experience Platform (DXP) enables the development and management of complete, personalized web, portal, and intranet experiences through a unified architecture that combines content, analytics, and AI-powered automation. The company emphasizes that this platform is designed for businesses that need to innovate without sacrificing governance, facilitating publishing, compliance, and extending functionalities via open APIs and modular services.
The IDC MarketScape report advises considering Liferay when a flexible DXP is required to deliver complex portals and intranets for diverse audiences, with open-source extensibility, hybrid deployment options, and strong integration capabilities that support authenticated, role-based, and multilingual experiences at an enterprise scale.
Liferay and IDC on the role of AI in the modern CMS
From Liferay, its CMO Bryan Cheung has expressed that the company is “proud” of this recognition, highlighting that they have been helping companies deliver reliable, personalized digital experiences for over 20 years, balancing innovation and governance. He emphasizes that as AI is integrated into every layer of content creation and delivery, Liferay remains committed to providing flexibility, control, and transparency for responsible modernization.
Meanwhile, James McCormick, Senior Research Director of Digital Experience Strategies at IDC, frames this evolution within a broader market shift: AI is becoming the “connecting fabric” of the modern full-stack CMS. According to his analysis, what began as an integrated publishing environment is evolving into an AI-driven orchestration platform that merges content creation, automation, and governance to deliver faster, more adaptable digital experiences at an enterprise level.