Gigas is aiming to fill an increasingly visible niche in the market: that of medium-sized companies seeking to digitize—and begin implementing Artificial Intelligence—without becoming hostage to costs, complexity, or dependency on large hyperscalers. That’s at least the impression from the interview with Víctor Guerrero, the group’s CEO, where he outlines the main strategies of a company aiming to shed its “pure IaaS” label to become a long-term technology partner.
Guerrero joined the company in March 2025, and as he explains, he found a solid technical team but with room for improvement in go-to-market strategy and in how to package and innovate offerings for clients. In his first year, he states he strengthened the executive committee with new leaders in areas like strategy, human resources, finance, and sales, with a clear goal: to accelerate the shift from infrastructure to a more comprehensive services portfolio.
Inveready’s Support: Funding and Strategic Signal
A recent milestone marking this new direction is the €7.5 million investment received at the end of 2025. The deal involved a convertible bond issue, with a five-year maturity. For the CEO, it’s not just about capital; he sees it as backing for the company’s organic growth strategy and its transformation vision.
In the interview, Guerrero also references the potential impact of the conversion on ownership, estimating it at around 30% if the terms proceed as planned. Beyond the percentage, the message is that the company aims to grow with focus—without disregarding opportunities—and to prevent the organization from drifting with corporate operations seen as “an end in itself”.
From “Server Cloud” to Partner: Shifting Toward Managed Services
The central theme in his discourse is the transformation of the business. Gigas wants to stop being perceived as a provider of infrastructure—servers, backups, and little else—and become a partner that supports SMEs through a broader journey: cloud, digitalization, security, and increasingly, Artificial Intelligence.
This transition involves concrete concepts: Managed Services as a differentiator, pilots in Spain and Latin America, and the idea that security doesn’t end in the cloud but also extends to clients’ own facilities. Within this framework, Guerrero mentions the launch of a service featuring a SOC (Security Operations Center) that they see as a differentiator and that has already been tested with clients.
The reasoning is deliberate. Many small and medium-sized enterprises lack sufficient internal teams to handle cybersecurity, business continuity, or infrastructure governance at a high level of maturity. While infrastructure sales compete mainly on price, managed services compete on trust, responsiveness, and risk reduction.
Backup and Disaster Recovery: Continuity as an Entry Point
Business continuity is another pillar—both out of technical necessity and as a business opportunity. Guerrero recalls that Gigas previously offered infrastructure and backup, but acknowledges that moving into “cybersecurity” and advanced services changes the nature of client conversations.
Within this context, he mentions the launch, in September 2025, of a new backup service available per user, company, or machine. He also references a move aimed at capturing regulatory demand: a disaster recovery product on Google Cloud, announced to be commercially promoted in January.
The core idea is clear: some organizations operate on the cloud platforms of Google, Microsoft, or Amazon, and due to compliance requirements, need a second, alternative provider for disaster recovery. This requirement—almost contractual in some industries—positions DR as an entry point to attract clients who don’t currently consume Gigas infrastructure but could rely on it as a contingency platform.
AI for Medium-Sized Companies: “Between the End User and Hyperscalers”
In Artificial Intelligence, the CEO sketches a landscape with two extremes and an intermediate zone. On one side, individual users leveraging generic tools; on the other, large corporations developing AI directly with hyperscalers. Between these, he sees a broad segment of medium-sized businesses convinced of AI’s value but unsure where to start or concerned about building everything on third-party platforms.
For this segment, Gigas says it is developing “practical” proposals focused on democratization. The most concrete example is a corporate knowledge management tool capable of integrating internal regulations and sector-specific regulatory changes, and providing a natural language assistant for employees—and even third parties like clients—to consult relevant information. Guerrero links this directly to a practical application: facilitating onboarding of new employees.
In parallel, he mentions plans to move an AI-powered SAP Business One application to the cloud in Latin America, as well as a “virtual sales” use case capable of answering questions from a product catalog and preparing proposals, aimed at environments where inquiry volume and response standardization are growing without a corresponding increase in staff.
Sovereign Cloud and Geopolitics: Data as a Non-Negotiable Condition
The fourth pillar is the most political—and also the most commercial: sovereign cloud. Guerrero frames this as a priority given a geopolitical landscape he describes as complex, where data sovereignty becomes, in his words, non-negotiable. His message emphasizes the need for companies and public administrations to work with national providers and keep certain data within national borders.
He also introduces a recurring debate in Europe: the potential clash between European privacy regulations and the obligations of providers under U.S. legislation. Rather than presenting this as a settled fact, he sees it as a governance and awareness risk that, in his view, authorities have yet to fully internalize.
Repositioning Toward a Clear Goal: Becoming “the Partner” for SMEs in Their Digital Leap
Guerrero’s overall narrative describes Gigas as a company evolving from infrastructure toward a layer of services where project decisions are made: managed security, continuity, compliance, and AI applications tailored for business. Supported by recent financing, the focus on organic growth completes a message that aims for the commercial consolidation of this new approach by 2026.
For the SME market, the logic is clear: digital transformation is no longer just “migrating servers” but operating with resilience, security, and the ability to extract value from data without dependencies or runaway costs. Gigas aspires to be the technical intermediary enabling this path.
FAQs
What does it mean when a provider offers “sovereign cloud” for companies and public administrations?
It generally involves operating with a focus on compliance and data residency, providing guarantees about where data is stored and processed, and under which jurisdictions.
Why do many companies need a second provider for disaster recovery if they are already on the cloud?
In some sectors, regulations and internal policies require risk diversification: maintaining a recovery plan on an alternative platform reduces dependency on a single provider and enhances resilience.
What types of AI use cases are most realistic for SMEs and medium-sized businesses?
Typically, those impacting daily processes: knowledge management, internal assistants for policies and procedures, commercial automation, customer support, and document analysis.
How do managed services differ from simply contracting cloud infrastructure?
Managed services include ongoing operation (monitoring, security, response, maintenance, continuity), so the client does not have to handle all technical and organizational responsibility internally.
Source: Interview with Víctor Guerrero (Gigas) on elEconomista: strategy, €7.5 million investment, services, and AI.