SEIDOR, the technology consulting firm, has taken a further step in its strategy for large accounts and public administrations with the launch of Boutique AVANT, a new consulting model introduced in Madrid that combines advanced specialization, artificial intelligence, and long-term support. The firm aims to meet a growing demand: fewer layers of intermediaries, closer real relationships, and greater ability to anticipate market movements.
The announcement was made at WAH Madrid, in front of over 100 executives from major Spanish corporations and the public sector, representing areas such as technology, data, operations, digital transformation, finance, marketing, and human resources. This audience reflects the core decision-makers: how to accelerate transformation without losing control or quality in execution.
A “multi-boutique” model for a highly complex environment
Boutique AVANT is envisioned as a network of highly specialized boutiques interconnected, tackling critical business areas with expert teams and specific methodologies. The proposal covers areas like:
- Modernization of SAP platforms and ERP ecosystems.
- Artificial intelligence and advanced data analytics.
- Hybrid and multi-cloud environments.
- Cybersecurity and risk management.
- Customer experience and digital channels.
Each “boutique” provides technical depth and business vision, but all share a common framework and governance, enabling connection of capabilities without creating new internal barriers. Instead of a monolithic macro-project, SEIDOR proposes a fabric of expert cells that activate and coordinate based on each client’s timing and priorities.
According to the company, this approach responds to a clear trend: large organizations demand more manageable models, with fewer intermediaries and more operational support, not just strategic documents. Boutique AVANT was born precisely to bridge the gap between traditional consulting and daily work alongside internal technology, business, and operations teams.
From midmarket leader to strategic partner for large enterprises
The launch of Boutique AVANT builds on SEIDOR’s decades of positioning as a reference partner in the midmarket, supporting thousands of companies in SAP solutions deployment and evolution, cloud adoption, and process digitalization. Recently, the company has accelerated its growth to reach €1.125 billion in revenue in 2024 and a workforce of over 10,000 professionals, with a direct presence in 45 countries across Europe, America, Middle East, Africa, and Asia.
Boutique AVANT is presented as the natural evolution of this journey, oriented toward environments with:
- Higher organizational and regulatory complexity.
- Critical, large-scale legacy systems.
- The need to coordinate multiple technology vendors.
- Enhanced security, compliance, and business continuity requirements.
The offering relies on an ecosystem of technology partners including SAP, Microsoft, Salesforce, IBM, Adobe, and other next-generation partners, allowing integration of established platforms with emerging solutions without architectural incoherence.
Madrid, a pillar of growth and showcase of the new phase
The choice of Madrid for the launch was deliberate. During the event at WAH Madrid, Sergi Biosca, CEO of SEIDOR, emphasized Madrid’s strategic role as a business, technology, and talent hub, calling it the “growth pillar” of the company. The city hosts a significant part of SEIDOR’s relationship with major corporations, banking, energy, industry, and the public sector.
Biosca also positioned Boutique AVANT within the new phase launched in 2025 with Carlyle’s entry into the company’s capital. He explained that this alliance brings financial strength and global ambition, while maintaining SEIDOR’s declared purpose: building long-term trust and value-driven relationships with clients, encapsulated in its motto: “customers for life”.
In this context, Boutique AVANT acts as a bridge between global scale and local proximity, combining international capabilities with teams embedded in Spain’s main economic hubs, with Madrid at the forefront.
Mastery and proximity: a vision for large enterprises and the public sector
In the realm of large accounts and public administrations, Alberto Valero, Director of Large Enterprise & Public Sector at SEIDOR, takes the spotlight. During the presentation, Valero described Boutique AVANT as a “model built on mastery and proximity,” designed to anticipate future needs and act proactively before the market.
The proposal goes beyond deploying isolated projects to establishing high-capacity teams integrated into the client’s daily operations, capable of:
- Supporting decision-making in transformation and architecture committees.
- Working closely with CIOs, CDOs, and business leaders.
- Continuously revising the priority map as economic and regulatory conditions change.
The goal is for large organizations—including public entities—to have a stable partner with institutional memory capable of sustaining transformation processes that now span years or even decades.
Artificial intelligence as the backbone of the model
One differentiating element of Boutique AVANT is the decision to position artificial intelligence as a transversal engine. SEIDOR’s teams already work with AI tools to:
- Enhance analytical capacity over large data volumes.
- Reduce repetitive tasks in documentation, testing, and support.
- Generate scenarios and simulations that aid leadership in making better-informed decisions.
At the event, Pep Martorell, former associate director of the Barcelona Supercomputing Center (BSC), reinforced this vision, recalling that AI has ceased to be “just an automation tool” and is now the core of new decision models and a true organizational accelerant.
Practically, this means Boutique AVANT incorporates AI not as an isolated block but as a layer that permeates all boutiques: from cloud infrastructure management and customer relations to security, data operations, and employee experience.
WAH Madrid, a metaphor of coordination and connected talent
The chosen venue, WAH Madrid, also held symbolic weight in the narrative. The show, with over 1,000 performances and approximately 0.5 million spectators, has become a reference for its blend of technology, precise coordination, and highly specialized teamwork.
SEIDOR aimed to translate that same idea into consulting:
- Complex projects that succeed only when multiple teams synchronize.
- Intensive use of technology to enhance the final experience.
- The importance of having diverse but aligned talent under a unified leadership.
Boutique AVANT seeks to replicate this model in the corporate and public sectors, with teams that combine technical, business, and change management profiles, connected through shared governance and now strengthened by AI tools.
Setting a new standard in technology consulting for large organizations
With Boutique AVANT, SEIDOR aims to set a new benchmark in technology consulting for large companies and the public sector, built on four pillars:
- Technical excellence, supported by a broad ecosystem of global partners and next-generation solutions.
- Artificial intelligence integrated into core decision-making and execution processes.
- Real consultative proximity, with teams that support clients on the ground, not just through result presentations.
- Long-term relationships, where success is measured by the ability to anticipate challenges and sustain transformation over time.
As organizations face pressure from AI, cybersecurity, regulation, and global competition, SEIDOR’s move reinforces the trend towards more specialized, connected, and results-oriented consulting models.
FAQs about Boutique AVANT and SEIDOR’s strategy
What is Boutique AVANT by SEIDOR and what types of organizations does it target?
Boutique AVANT is a “multi-boutique” technology consulting model created by SEIDOR for large enterprises and the public sector. It is structured as a network of specialized boutiques in key areas — SAP and ERP, artificial intelligence, data, cloud, cybersecurity, customer experience — working in coordination. It is designed for organizations with high technological and organizational complexity that require agility, deep technical expertise, and long-term support.
How does SEIDOR incorporate artificial intelligence into the Boutique AVANT model?
AI acts as a transversal engine. SEIDOR’s teams use AI to analyze data more deeply, reduce repetitive tasks, and support more accurate business decisions. AI is applied across different areas such as SAP platform modernization, cloud infrastructure optimization, customer experience improvements, and cybersecurity enhancements.
How does Boutique AVANT differ from traditional large enterprise technology consulting?
Compared to more hierarchical models with many layers of intermediaries, Boutique AVANT favors closer, more expert teams, fewer middlemen, and greater day-to-day integration with clients. Each boutique offers deep specialization, yet all operate under a common governance, enabling complex projects to be coordinated efficiently. The systematic use of AI and focus on long-term relationships aim to shorten the cycle from diagnosis to decision and execution.
What role do Madrid and Carlyle’s investment play in SEIDOR’s Boutique AVANT strategy?
Madrid is established as a growth pillar for SEIDOR and a key hub for relationships with large corporates and public administrations. Carlyle’s entry in 2025 brings financial strength and international ambition, boosting investments in talent, AI, and geographic expansion. Boutique AVANT is at the heart of this new phase, representing a flagship offering to compete globally in high-value technology consulting.
Sources:
Seidor – Newsroom: Launch of Boutique AVANT in Madrid.