In recent years, ransomware has shifted from merely causing disruptions to focusing on one of the most critical points: backups. Recent data from the Enterprise Strategy Group reveals that 96% of attacks target backup systems, demonstrating that simply “having a backup” is no longer sufficient. The key question now is whether those backups are truly reliable and can be restored successfully.
“Before the end of this year, it’s a great opportunity to rethink your data protection strategy and make it a core pillar of digital defense,” explains Sandra Chíchina, Territory & Partner Manager Iberia, Object First. Object First offers three key recommendations for protecting data securely:
1. Immutability as a requirement, not an option
Companies should adopt storage solutions that provide Absolute Immutability. That is, backups that cannot be altered, encrypted, or deleted. This way, data recovery will always be possible, even in the face of ransomware attacks or insider threats. In a world where artificial intelligence generates huge volumes of critical data, this capability becomes indispensable.
2. Back up more and back up better
65% of companies back up less than half of the AI-generated data. This oversight leaves many doors open for cybercriminals. The recommendation is not only to expand backup coverage but also to ensure it aligns with defined recovery objectives (RTO and RPO), guaranteeing continuity and minimal data loss.
3. Test and train as part of the culture
Disaster recovery plans should go beyond documentation. Simulations, continuous monitoring, and regular testing are essential to identify weaknesses before a real attack occurs. Investing in these exercises strengthens resilience and gives organizations confidence that they can recover quickly after a crisis.
“Data protection is no longer an ‘extra’ in cybersecurity; it’s a strategic responsibility. Adopting immutable storage and expanding backup coverage are two critical steps to reducing risks and safeguarding a company’s most valuable assets,” concludes Chíchina.