At Red Hat, we remain committed to simplifying, empowering, and growing alongside our partners. We are pleased to announce new enhancements to our global collaboration experience, reflecting our continuous efforts to provide greater simplicity, flexibility, and more options across our entire partner ecosystem.
The current technological landscape, characterized by advances in artificial intelligence and the rapid evolution of virtualization, is profoundly transforming all sectors. In this context, the Red Hat partner network plays a crucial role in helping customers successfully adapt and capitalize on new opportunities.
To achieve this, we continue refining our collaboration experience through an ecosystem-based approach designed to drive IT modernization. This transformation is supported by three strategic pillars: a unified global partner program, enhanced incentives, and a revamped digital experience.
Enhancing the Experience with Red Hat Specialized Partners
We are excited to announce the launch of Red Hat Specialized Partners. This program, formerly known as the Partner Practice Accelerator, aims to elevate industry recognition for our validated partners and provide clearer pathways for them to develop and demonstrate their skills in high-demand, key areas essential to customer success. The Red Hat Specialized Partners Program recognizes the extensive technical expertise and proven service capabilities of partners to support the entire customer lifecycle, align with strategic technologies, and streamline their go-to-market efforts.
With this evolution, Red Hat expands the available specializations for partners beyond Red Hat Ansible Automation Platform and Red Hat OpenShift, including additional products such as Red Hat Enterprise Linux (RHEL) and RHEL AI. Furthermore, the existing specialization for Red Hat OpenShift will be divided into specific focus areas, including virtualization, containers, and application development. Qualifying partners will be recognized as Red Hat Specialized Partners, categorized by their associated technical skills, such as “Red Hat Specialized Partners – Mission-Critical Automation” or “Red Hat Specialized Partners – AI Platform.”
We encourage partners to contact their Red Hat account managers to explore these new specialization opportunities and further distinguish themselves as leading service providers for Red Hat solutions.
Introducing the Red Hat Partner Demand Center
The new Red Hat Partner Demand Center, which includes the Red Hat Campaigns and Demand Generation platform, is designed to help partners run marketing campaigns, create content, and manage high-impact programs with increased ease. It enables launching predefined campaigns autonomously and creating registration pages for workshops and webinars, thus promoting Red Hat’s joint solutions among current and potential clients.
Key benefits of the platform include:
- Autonomous campaign execution: partners can run end-to-end campaigns using an intuitive, self-service platform.
- Easy-to-customize content: add your branding and messaging to premade activities to tailor the material to your story.
- Comprehensive activity and lead tracking: detailed dashboards offer valuable insights into activities, performance, leads (sales opportunities), and more.
- Extensive content library: currently, the platform offers more than 16 campaigns available in nine major languages covering all key Red Hat products.
This platform is designed to give partners guided control over their marketing efforts, providing a shared brand and messaging.