Every summer, small towns, natural spaces, and beaches turn into stages for music festivals, cultural events, and local celebrations. What often goes unnoticed in the posters is one of the biggest logistical challenges: lack of internet connectivity. Many of these locations have no fiber optic access or sufficient mobile coverage, yet connectivity is now essential to ensure the safe and smooth operation of the event.
From ticket sales and credit card transactions to coordinating security teams and live broadcasting to media outlets, all processes rely on a functioning network. “Many people assume there will be connectivity, but in these environments, it’s not so obvious. Without a network, you can’t open access points, coordinate teams, or broadcast signals to media outlets. Connectivity has become a structural part of the event,” says Rodrigo Ladrón De Guevara, CEO of Serenae, a company specializing in temporary connectivity solutions.
According to the latest Government Broadband Coverage Report, released in 2024, there are still over 2,600 areas in Spain where a minimum speed of 100 Mbps isn’t guaranteed. Although coverage has improved, the gap between urban and rural areas persists.
In response, the most effective and quickest solution is to deploy temporary Wi-Fi networks via satellite. In just a few hours, it’s possible to set up an infrastructure that requires no civil work, towers, or cabling. It operates through portable antennas connected to geostationary satellites, which guarantees coverage across the entire country, as long as there’s an open space and clear sky.
Serenae collaborates with promoters and municipalities to install these temporary networks, allowing events to run smoothly even in areas without terrestrial coverage. The solution uses a national satellite technology designed to provide stability and coverage in remote environments. “We install the equipment, activate it, and in less than an hour, the network is up and running. It’s a solution specifically designed for these contexts: fast, flexible, and capable of meeting the technical needs of an event without relying on mobile or fixed networks,” adds Ladrón De Guevara.
The Association of Music Promoters (APM) estimates that over 870 music festivals are held annually in Spain, many in towns with fewer than 10,000 residents or in natural settings where networks don’t reach. During a few days, these sites host thousands of attendees and require digital infrastructure that functions as if they were in the heart of a major city.
While the audience expects to share their experiences on social media, organizers need a robust connection the most to ensure the event runs safely and efficiently. When fiber and mobile signals aren’t available, satellite becomes a crucial tool for providing immediate, hassle-free connectivity.