With Santiago Piacenza leading operations and strategic promotions, the company strengthens its commitment to innovation and the scalability of its technological services.
In a key move to solidify its international growth, Getronics, a global provider of digital solutions, announced this week a series of strategic appointments to its executive team. The restructuring aims to enhance the company’s operational capacity and reinforce its positioning in critical sectors such as IT infrastructure, automation, and artificial intelligence (AI).
The official announcement, made from the company’s London headquarters, coincides with the successful conclusion of a leadership period led by Andre Ribbens, who steps down as Chief Operating Officer (COO) after five years of organizational transformation. Ribbens was instrumental in process consolidation during his interim CEO role and later as COO, amid a landscape marked by technological disruption and the pandemic.
Santiago Piacenza: a global profile for a new era
Since June 9th, Santiago Piacenza has assumed the role of new COO. The executive has extensive experience in global and high-growth environments, leading international teams focused on operational efficiency and delivering value to clients.
“The operations function is no longer just about execution: it’s about scaling intelligently. Piacenza arrives with the mission to streamline processes, create high-performance teams, and drive AI-based services,” the company highlighted.
Main objectives for the new COO:
– Drive the use of AI for more agile and predictive operations.
– Automate basic processes without losing the human touch.
– Strengthen a results-oriented organizational culture.
– Ensure sustainable growth aligned with client expectations.
Alongside Piacenza’s arrival, Getronics has bolstered two strategic areas through internal promotions that reflect the talent and commitment of the team:
| Executive | New Role | Main Focus |
| — | — | — |
| Rubén Giménez Hernández | SVP of Infrastructure Services Operations | Automation and capacity expansion for more scalable IT |
| Yolanda de Prado López | EVP of Digital Services Operations | Global expansion in applications, native cloud, automation, and AI |
Both leaders bring solid experience within the company and assume expanded responsibilities to meet increasing demand for integrated digital solutions, both in Europe and worldwide.
A new leadership in Iberia
Additionally, Getronics has confirmed the appointment of Nicolas Chercasky as the new General Director and CEO for Iberia. With over 20 years of experience in software development and leadership in high-growth firms, Chercasky is tasked with accelerating expansion in a key market like Spain.
During a three-month transition, he will work closely with Yolanda de Prado to ensure continuity and strengthen the regional strategic vision.
Chercasky’s focus in Iberia includes:
– Empowering local teams with a global vision.
– Enhancing proximity to clients.
– Driving new alliances and growth opportunities.
Getronics CEO Stuart Deignan shared: “We are entering an exciting phase for Getronics. These appointments reflect our long-term strategy: strengthening execution, fostering innovation, and offering greater value to our clients. I have full confidence in this renewed team to take us to new heights.”
Analysis: a restructuring that bets on AI and customer focus
The leadership changes confirm Getronics’ vision of transforming into a data-oriented, automated efficiency, and customer experience excellence company. The addition of profiles with a global DNA, such as Piacenza and Chercasky, clearly reflects a commitment to scaling operations with an equal focus on human and technological aspects.
The digital services market—especially in AI, automation, and cloud—demands leaders capable of anticipating and executing. Getronics appears to have taken a decisive step in that direction.
Summary table of leadership changes at Getronics (July 2025):
| Role | Executive | Key Responsibilities |
| — | — | — |
| COO | Santiago Piacenza | Operational AI, global scalability, customer excellence |
| SVP Infrastructure | Rubén Giménez Hernández | IT automation, service expansion |
| EVP Digital Services | Yolanda de Prado López | Applications, AI, native cloud, innovation |
| Iberia CEO | Nicolas Chercasky | Regional expansion, team leadership, client relations |
With this renewal, Getronics not only redefines its organizational structure but also its future vision—where technology, efficiency, and people drive sustainable growth.