Wardem, one of the leading technology consulting firms in Spain, has seen remarkable growth in recent years, strengthening its position as a reference in digital transformation. In the last financial year alone, the company increased its revenue by 60%, reflecting the robustness of its model, which combines proprietary technology, artificial intelligence, advanced analytics, and digital marketing services with a clear focus on results.
Since its foundation in 2012, Wardem has evolved from a digital growth agency to a comprehensive technology consulting firm, capable of supporting businesses in adapting to an increasingly competitive and changing market. This transformation took a key step in November 2024 when Wardem joined the Maggioli Group, a leader in public administration in Italy with extensive experience in data management and technological solution development. This alliance has enabled Wardem to strengthen its international projection and expand its operational capacity.
Currently, the company develops projects in both public and private sectors in strategic markets such as Spain, Italy, Colombia, and Mexico. Thanks to its focus on the intelligent use of data and automation, Wardem is driving real transformation in organizations across diverse sectors.
“At Wardem, we have built a business model where data, technology, and artificial intelligence combine to offer effective and sustainable solutions. We are seeing how our projects have a tangible impact on the companies we work with,” emphasizes Mario Fernández, CEO of Wardem.
A Business Model Based on Technology, Data, and Strategic Consulting
Wardem’s business model is organized into three levels of service designed to meet the specific needs of each client: digital marketing, Growth Lab, and "Data to Value." These levels work in coordination to ensure a direct and measurable impact on each company’s results.
At the digital marketing level, Wardem offers services such as SEO, advertising campaigns, CRM, and CRO, aimed at optimizing business growth through effective digital strategies. This level represents the foundation on which the company began its journey as a digital growth agency. The Growth Lab combines advanced digital marketing with strategic consulting, helping companies connect their digital goals with key business decisions, such as pricing, opening new markets, or product development. This service is designed for companies with more advanced digital projects looking to maximize their impact. Finally, "Data to Value" addresses clients’ most complex strategic challenges, such as technology restructuring or optimizing business processes. These projects, which typically last between three and four months, involve multidisciplinary teams specializing in business, data, technology, and product.
At the core of all these levels is WMetrics, the company’s proprietary technological platform. This modular tool centralizes data, optimizes processes, and generates actionable insights. From basic functionalities like dashboards for digital marketing to predictive analytics and artificial intelligence for Growth Lab and "Data to Value," WMetrics is key to maximizing the impact of implemented strategies.
Measurable Results and Commitment to Sustainable Growth
During 2024, projects managed by the company achieved an average 27% growth in year-over-year digital revenue, while Growth Lab clients experienced an average increase of 32%.
Moreover, Wardem continues to evolve towards a more technological and strategic business model. In 2023, 100% of its revenue came from digital growth agency services; currently, this proportion has decreased to 65%, while consulting and technology now represent 35%, handling projects worth up to €300,000. By 2025, the company aims to achieve a balance of 50%-50%, solidifying its position as a leader in technology.
In this regard, specific consulting and technology projects reach tickets worth up to €300,000 and work for companies such as Suzuki, Ecoalf, InPost, Aliseda, Grupo Avintia, and Sani Ikos Group. “Our commitment is to build scalable models that drive real growth for our clients in the digital age. We believe in a sustainable and responsible business model, based on data and aimed at generating tangible and lasting value. The integration into the Maggioli Group has allowed us to broaden our vision and take our capabilities to a whole new level,” adds Mario Fernández.
With a multidisciplinary team that has grown from 18 employees in 2022 to 48 professionals in 2025, Wardem continues to expand to tackle increasingly complex and cross-functional projects.