Info-Tech Research Group, a global technology research and advisory firm, has updated its strategic guide to help data leaders design and implement a data strategy aligned with business objectives. Titled Build a Robust and Comprehensive Data Strategy, the document provides a practical approach to maximizing the value of data as a strategic asset within organizations.
At a time when many companies still struggle to fully harness their data potential due to fragmented strategies or disconnected business initiatives, Info-Tech proposes a business-centric vision that enables data leaders to gain management support and create sustainable long-term value.
“Data strategies often get bogged down in technicalities or are too simplistic, failing to connect with the real business objectives,” notes Ryan Brunet, research director at Info-Tech. “A successful strategy must translate the value of data into clear and understandable business terms for senior management.”
Five Key Steps for a Business-Oriented Data Strategy
Info-Tech’s guide outlines five essential steps that every data leader should follow to align their initiatives with organizational goals:
- Understand the Strategic Context, identifying key business goals, priorities, and initiatives.
- Connect Business Needs with Technological Capabilities, including data management and analytics.
- Translate Insights into Actionable Initiatives, balancing technical knowledge with business vision.
- Streamline Data Projects, linking them directly to organizational objectives.
- Design a Business-Oriented Strategy that is clear, communicable, and supported by leadership.
According to the report, many data projects fail not due to lack of utility but because they are disconnected from the strategic challenges that truly concern executive management.
“The data leader must act as a translator between the technical and strategic,” asserts Steve Willis, also a research director at Info-Tech. “The challenge is to anticipate how data can fuel future growth, innovation, and new revenue sources.”
Artificial Intelligence and Data as Valuable Assets
The document also warns that the emergence of Artificial Intelligence is amplifying the demand for quality data and accelerating the need for robust strategies that position data as a revenue-generating asset. For Info-Tech, an effective strategy must respond to this new context and be prepared to scale.
Additionally, the firm advises data leaders to act as active advocates for their strategy, gaining visibility with the management committee and demonstrating the impact of initiatives on tangible outcomes.
About Info-Tech Research Group
With over 30,000 IT and HR professionals in its client network, Info-Tech is one of the leading global technology research firms. The company provides impartial research and tailored advisory services that help organizations make strategic decisions with measurable impact.