The tourism industry is undergoing an unprecedented transformation thanks to digital technologies. According to the report ‘Digital Trends in Tourism’, prepared by the global company t2ó ONE, Artificial Intelligence (AI), hyper-personalization, and Virtual Reality are solidifying as the main engines of the sector for this year.
The study, which includes collaboration from international companies such as Grupo Covisian, Ávoris Corporación Empresarial, and Bluvacanze, highlights that digitalization is not only revolutionizing the travel lifecycle but also mobility and connectivity. In 2024, Spain marked a historic milestone by generating €207.929 billion in tourism activity, 6.3% more than the previous year, reinforcing the key role this sector plays in the global economy, which already represents 9.1% of the world’s GDP.
Key Technology Trends for 2025
- Artificial Intelligence (AI): Generative AI is revolutionizing traveler interaction by offering personalized recommendations, optimizing dynamic pricing, and improving operational efficiency. Virtual assistants and chatbots ensure 24/7, multilingual, and multichannel support, enhancing the customer experience.
- Virtual and Augmented Reality: These technologies allow tourists to explore destinations immersively before traveling, increasing booking intent by 46%, according to data from OBS Business School.
- Robotics and Automation: Robots and cobots are taking on operational tasks such as check-in and customer service, freeing up staff to focus on more strategic functions.
- Big Data: Advanced data analysis enables personalized experiences and anticipates customer needs, improving decision-making and pricing management.
- Business Intelligence: This tool helps hotels balance real-time bookings through direct channels by connecting phone bookings with rate and payment systems, allowing them to regain pricing control and optimize management.
Balancing Technology and Human Touch
Despite technological advancements, the report emphasizes the importance of maintaining a balance with human interaction. The combination of innovation and empathy will be key to ensuring unique and memorable experiences. Additionally, cybersecurityCybersecurity solutions are essential in the digital age and data privacy emerge as priorities in an increasingly digitalized environment.
With this analysis, t2ó ONE strengthens its commitment to developing innovative solutions that respond to the demands of a constantly evolving sector.
About t2ó ONE
t2ó ONE is a leading group in marketing, technology, data, and media, with a presence in Spain, Italy, Mexico, the USA, Canada, and the LATAM region. Through its family of brands – t2ó, FiT, LeadGenios, LPF, Gain, and OnTop Media – it offers cutting-edge solutions with a clear focus on innovation and sustainability, empowering brands to achieve exceptional results for over 20 years.