In a statement released on January 8, 2025, Apple highlighted the latest innovations of Siri, its digital assistant, designed to provide personalized experiences while prioritizing user data privacy and security. With a renewed focus on advanced technologies such as on-device processing and private cloud computing, the company emphasizes its commitment to upholding privacy as a fundamental human right.
Privacy as a Design Pillar
Apple indicated that its focus on privacy is not an add-on but a central component in the design of its products and services. This includes principles such as data minimization, on-device intelligence, transparency, user control, and robust security measures. According to the company, Siri has been developed with these principles to become the most secure digital assistant on the market.
Request processing, such as reading unread messages or generating suggestions in widgets, is performed directly on the user’s device whenever possible. This means that the content of the messages is never transmitted to Apple’s servers, eliminating risks of sensitive data exposure. On devices with Neural Engine processing capabilities, the audio of requests is also processed on the device, ensuring a private and secure experience.
Data Minimization and User Control
When certain Siri features require interaction with Apple’s servers, the company ensures that it uses the least amount of data necessary. Siri does not associate requests with the user’s Apple account or phone number but instead uses a random identifier to process the information. This approach, which Apple describes as unique among digital assistants, allows requests to be fulfilled without compromising the user’s identity.
Additionally, Apple does not store audio recordings of Siri interactions unless the user opts to share them to improve the service. Even in those cases, the recordings are used solely for that purpose and can be deleted at any time if the user decides to withdraw their consent.
Innovation with Private Cloud Compute
Apple introduced Private Cloud Compute, a technology that combines advanced cloud processing capabilities with strict privacy protections. This system allows Siri to use more complex models for specific requests without storing or making the user’s personal information accessible. Private Cloud Compute extends the security and privacy of the iPhone to the cloud, allowing for a balance between intelligence and confidentiality.
Thanks to this technology, Siri can offer more personalized and efficient experiences while keeping user data protected at all times. This advance reinforces Apple’s position as a leader in technological innovation that respects privacy.
Transparency and Availability
Apple reaffirmed its commitment to transparency by providing users with clear tools to manage their information. Users can check and adjust Siri’s settings at any time through their devices.
The advanced features of Siri are available on devices with A12 Bionic processors and later, and are compatible with multiple languages, including Spanish (Spain, Mexico, and the U.S.), English, German, French, Japanese, Mandarin, and Cantonese.
The Future of Siri: Privacy-Based Innovation
With these innovations, Apple sets a new standard in digital assistants, combining advanced artificial intelligence capabilities with an unwavering focus on privacy. The company continues to explore ways to enhance Siri, including the development of new technologies that can offer more personalized and useful experiences without compromising user data security.
Apple’s commitment to privacy can be explored in greater detail on its official site: apple.com/privacy.
A Strong Track Record in Privacy
Since its introduction, Siri has been designed not only as a functional tool but as an example of how technology can be integrated into daily life without sacrificing user privacy. This approach has made Apple a reference point in a market where data usage concerns are increasingly relevant.
With this statement, Apple reiterates its vision of a technological future where privacy is non-negotiable, consolidating its leadership in designing products that respect users’ fundamental rights.
via: Apple News